The Latest from Joe

The Content Marketing 28-City Summer Tour

Content marketing is in the air this summer…and so am I.
Here are my summer events – a 28 city tour, all centered (for the most part) around content marketing. Hope you can make it to an event close to you.
The Joe Pulizzi Summer Tour

June 3, 2010 – Chicago, MI (Business Marketing Association Engage Conference)
June 7, [...]

Content Marketing for the Wine Industry

I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.
What amazed me about this session was the number of wine marketers that are trying to figure out their story – definitely the key thought of the day.
Presentation below includes why, before considering any content marketing tactics, wine marketers must [...]

Content Marketing: Why Publishing is the New Marketing

Just getting around to uploading this PowerPoint presentation from my trip to Slovenia.  The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:

Statistics and trends on why traditional marketing is harder than ever before.
The five points on why brands need to become publishers.
Eight steps to developing a content marketing [...]