Content marketing is in the air this summer…and so am I.
Here are my summer events – a 28 city tour, all centered (for the most part) around content marketing. Hope you can make it to an event close to you.
The Joe Pulizzi Summer Tour
June 3, 2010 – Chicago, MI (Business Marketing Association Engage Conference)
June 7, [...]
I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.
What amazed me about this session was the number of wine marketers that are trying to figure out their story – definitely the key thought of the day.
Presentation below includes why, before considering any content marketing tactics, wine marketers must [...]
Just getting around to uploading this PowerPoint presentation from my trip to Slovenia. The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:
Statistics and trends on why traditional marketing is harder than ever before.
The five points on why brands need to become publishers.
Eight steps to developing a content marketing [...]
2 Comments
Not sure I agree 100% on totally ungated. I did that with How to Find New Customers but then switched to just an email address. I’m glad I did as I’ve harvested a huge list.
Hi Jeff…thanks for the comment. As always, it depends on the marketing objective. If your sole objective is to get lead information, then gate it. If your goal is to have your information be spread to the widest audience possible, don’t gate it.
Also, I’ve found that you can strategically place signups at certain portions of the free giveaway that will help make it successful from a lead gen standpoint.