Comments on: Thinking about an eBook? Lower the Gates http://joepulizzi.com/2009/10/thinking-about-an-ebook-lower-the-gates/ Content Marketing Speaker | Author | Coach | Evangelist Tue, 05 Jan 2010 16:23:50 +0000 hourly 1 By: Joe Pulizzi http://joepulizzi.com/2009/10/thinking-about-an-ebook-lower-the-gates/comment-page-1/#comment-3 Joe Pulizzi Tue, 13 Oct 2009 19:28:51 +0000 http://joepulizzi.com/?p=159#comment-3 Hi Jeff...thanks for the comment. As always, it depends on the marketing objective. If your sole objective is to get lead information, then gate it. If your goal is to have your information be spread to the widest audience possible, don't gate it. Also, I've found that you can strategically place signups at certain portions of the free giveaway that will help make it successful from a lead gen standpoint. Hi Jeff…thanks for the comment. As always, it depends on the marketing objective. If your sole objective is to get lead information, then gate it. If your goal is to have your information be spread to the widest audience possible, don’t gate it.

Also, I’ve found that you can strategically place signups at certain portions of the free giveaway that will help make it successful from a lead gen standpoint.

]]> By: Jeff Ogden http://joepulizzi.com/2009/10/thinking-about-an-ebook-lower-the-gates/comment-page-1/#comment-2 Jeff Ogden Tue, 13 Oct 2009 19:20:59 +0000 http://joepulizzi.com/?p=159#comment-2 Not sure I agree 100% on totally ungated. I did that with How to Find New Customers but then switched to just an email address. I'm glad I did as I've harvested a huge list. Not sure I agree 100% on totally ungated. I did that with How to Find New Customers but then switched to just an email address. I’m glad I did as I’ve harvested a huge list.

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