Take Your Sales Hat Off…On with Your Publishing Hat

By Joe Pulizzi | Published: November 5, 2009

Wanted to share this 10 minute video from the good folks at Stella Pop.  In the interview (taken just outside the Occidental restaurant in Washington DC) we cover such concepts as:

  • What if customers actually requested your marketing?
  • Social media doesn’t work without a content strategy.
  • Who’s responsible for the corporate story?
  • To think like a publisher, you have to take your sales hat off…

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