The Latest from Joe
The Content Marketing 28-City Summer Tour
Content marketing is in the air this summer…and so am I.
Here are my summer events – a 28 city tour, all centered (for the most part) around content marketing. Hope you can make it to an event close to you.
The Joe Pulizzi Summer TourJune 3, 2010 – Chicago, MI (Business Marketing Association Engage Conference)
June 7, [...]
Content Marketing for the Wine Industry
I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.
What amazed me about this session was the number of wine marketers that are trying to figure out their story – definitely the key thought of the day.
Presentation below includes why, before considering any content marketing tactics, wine marketers must [...]
Content Marketing: Why Publishing is the New Marketing
Just getting around to uploading this PowerPoint presentation from my trip to Slovenia. The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:
Statistics and trends on why traditional marketing is harder than ever before.
The five points on why brands need to become publishers.
Eight steps to developing a content marketing [...]
Subscribe via email…
Subscribe via email…
Why Publishing is the Future of Marketing
Just finished this presentation for BrightTalk entitled “Why Publishing is the Future of Marketing”. It’s 45 minutes long but gives a nice overview of content marketing.
BrightTalk does ask that you register for it, but I believe it’s worth it.
The first 22 minutes goes through they “Why” and the last 20 minutes goes through my Eight-Step Content Marketing Strategy.
If you’d like access to the slides used in this presentation, you can access the content marketing slides here at SlideShare.net.
Hope you enjoy!