The Latest from Joe
The Content Marketing 28-City Summer Tour
Content marketing is in the air this summer…and so am I.
Here are my summer events – a 28 city tour, all centered (for the most part) around content marketing. Hope you can make it to an event close to you.
The Joe Pulizzi Summer TourJune 3, 2010 – Chicago, MI (Business Marketing Association Engage Conference)
June 7, [...]
Content Marketing for the Wine Industry
I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.
What amazed me about this session was the number of wine marketers that are trying to figure out their story – definitely the key thought of the day.
Presentation below includes why, before considering any content marketing tactics, wine marketers must [...]
Content Marketing: Why Publishing is the New Marketing
Just getting around to uploading this PowerPoint presentation from my trip to Slovenia. The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:
Statistics and trends on why traditional marketing is harder than ever before.
The five points on why brands need to become publishers.
Eight steps to developing a content marketing [...]
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Joe in Brussels, Belgium
about Joe…
“Joe Pulizzi is a master at building content marketing strategies and actionable plans. Just one day with our team and we have a content strategy with legs. Joe has been an incredible asset to me and AtTask.”
- Kevin Hayden, CMO, AtTask
Joe Pulizzi
Check him out now on Google.
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Here’s a short bio for Joe:
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded content marketing client-vendor matching site Junta42 as well as Junta42’s how-to sister site, the Content Marketing Institute. Joe is also co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing.
Awarded “Custom Media Innovator of the Year” by American Business Media and Voted Who’s Who in Media Business by BtoB Magazine, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.
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Here’s a longer bio for Joe that you’ll probably never use, but it’s here just in case:
Joe Pulizzi considers himself a content marketing evangelist. If it’s related to content marketing, you’ll most likely find Joe in the middle of the conversation. Joe started using a strange term – content marketing – back in early 2000. Today, content marketing is a well-known philosophy that is driving the most effective marketing programs on the planet.
Previously an executive for Penton Media, Inc., Joe founded Junta42 and the Content Marketing Institute (CMI) to help marketers create and develop better content marketing. Joe serves as Chief Content Officer for Junta42, in addition to being President of Z Squared Media, LLC (Junta42’s parent company). Junta42 is the “eHarmony for content projects”, helping brands find expert content vendors, while CMI teaches marketers how to do content marketing themselves.
Joe is also co-author of the book Get Content Get Customers (McGraw-Hill), which helps teach businesses why and how to create their own compelling content to drive their businesses. Get Content Get Customers has been called THE handbook for content marketing. Joe also serves on the board for the Custom Publishing Council and is Chair of the Custom Media Committee for American Business Media.
An accomplished speaker, Joe travels around North America and Europe teaching audiences about content, publishing and social media. Among his many awards, Joe was recently voted “Custom Media Innovator of the Year” by American Business Media and Who’s Who in Media Business by BtoB Magazine. For more about Joe’s activities, see Joe’s blog, The Content Marketing Revolution or JoePulizzi.com.
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Images of Joe
See lots of Joe’s pictures at his Flickr account.
Standard Joe Pulizzi Pic
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