Epic Content Marketing (Coming in September)
How to Tell a Different Story, Break through the Clutter & Win More Customers by Marketing Less
If you want a book that teaches you how to grow your business through content, this is it!
The book that helped shape the content marketing industry!
The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.
“Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.”
—Don Schultz, Professor Emeritus-in-Service,
Integrated Marketing Communication, Northwestern University
Managing Content Marketing
Get Content Get Customers showed you why…Managing Content Marketing shows you how.
Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What’s been missing…until now…is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.
World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.