Category Archives: Free Stuff

We Can All Learn Something from Steve Jobs

By Joe Pulizzi | Published: January 4, 2010
Whether you are a speaker, writer or marketing professional, you’ll get something from this presentation by Carmine Gallo, author of “The Presentation Secrets of Steve Jobs.” Thanks to Om Malik for bringing this to my attention. As a side note, great content marketing from Carmine here.  Carmine gives away some golden tips here in this free presentation…so [...]
Posted in Free Stuff | Tagged , | 1 Comment

Thinking about an eBook? Lower the Gates

By Joe Pulizzi | Published: October 13, 2009
Interview of me at TippingPoint Labs about creating an eBook that spreads (talking about our recent eBook The Content Marketing Playbook). Remember to: Lower the barriers for people to spread it Develop the network of people that would be willing to share it Make sure the content is best of breed Share and Enjoy:
Posted in Free Stuff | Tagged , , | 2 Comments

  • The Latest from Joe

    The Content Marketing 28-City Summer Tour

    Content marketing is in the air this summer…and so am I.
    Here are my summer events – a 28 city tour, all centered (for the most part) around content marketing. Hope you can make it to an event close to you.
    The Joe Pulizzi Summer Tour

    June 3, 2010 – Chicago, MI (Business Marketing Association Engage Conference)
    June 7, [...]



    Content Marketing for the Wine Industry

    I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.
    What amazed me about this session was the number of wine marketers that are trying to figure out their story – definitely the key thought of the day.
    Presentation below includes why, before considering any content marketing tactics, wine marketers must [...]



    Content Marketing: Why Publishing is the New Marketing

    Just getting around to uploading this PowerPoint presentation from my trip to Slovenia.  The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:

    Statistics and trends on why traditional marketing is harder than ever before.
    The five points on why brands need to become publishers.
    Eight steps to developing a content marketing [...]



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