The Latest from Joe
The Content Marketing 28-City Summer Tour
Content marketing is in the air this summer…and so am I.
Here are my summer events – a 28 city tour, all centered (for the most part) around content marketing. Hope you can make it to an event close to you.
The Joe Pulizzi Summer TourJune 3, 2010 – Chicago, MI (Business Marketing Association Engage Conference)
June 7, [...]
Content Marketing for the Wine Industry
I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.
What amazed me about this session was the number of wine marketers that are trying to figure out their story – definitely the key thought of the day.
Presentation below includes why, before considering any content marketing tactics, wine marketers must [...]
Content Marketing: Why Publishing is the New Marketing
Just getting around to uploading this PowerPoint presentation from my trip to Slovenia. The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:
Statistics and trends on why traditional marketing is harder than ever before.
The five points on why brands need to become publishers.
Eight steps to developing a content marketing [...]
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Category Archives: Speaking
Content Marketing: Why Publishing is the New Marketing
Just getting around to uploading this PowerPoint presentation from my trip to Slovenia. The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:
Statistics and trends on why traditional marketing is harder than ever before.
The five points on why brands need to become publishers.
Eight steps to developing a content marketing [...]
When Does New Media Eclipse Traditional Media? – A Video
Wait for it…right about now.
The video below was recorded via Skype at the New Media 2012 Conference in Langley, Washington. The event was spearheaded by Russell Sparkman from Fusionspark Media, who did an outstanding job putting together the conference.
Russell put the segments together in five minute sessions (so this video is five minutes long).
As [...]
Why Publishing is the Future of Marketing
Just finished this presentation for BrightTalk entitled “Why Publishing is the Future of Marketing”. It’s 45 minutes long but gives a nice overview of content marketing.
BrightTalk does ask that you register for it, but I believe it’s worth it.
The first 22 minutes goes through they “Why” and the last 20 minutes goes through my Eight-Step [...]
Content Strategy is Not about You
A little delayed in making this available, but here is the full presentation on Content Strategy presented in Finland for my friends at Alma Lehdentekijat last month.
The core concept: content strategy is not about you as a company. In order to find success in your content marketing activities, the focus needs to be entirely on [...]
Take Your Sales Hat Off…On with Your Publishing Hat
Wanted to share this 10 minute video from the good folks at Stella Pop. In the interview (taken just outside the Occidental restaurant in Washington DC) we cover such concepts as:
What if customers actually requested your marketing?
Social media doesn’t work without a content strategy.
Who’s responsible for the corporate story?
To think like a publisher, you have [...]
Content Marketing for Utility Companies – Esource Forum 09
It’s odd talking to utility marketers about marketing – the majority of them have a monopoly in their markets. In many cases as I’m learning, they are forced to market by the federal government. So, for those and a few other reasons, utility marketers are a little behind the content marketing game.
That said, the expertise [...]
Social Media for Niche Publishers – Niche Digital Conference
Really had a great time discussing social media and new content processes with the small publishers at Niche Digital. For a full run-down of the content of the event, see this post at custompublishers.com. Otherwise, here is the full presentation below.
Social Media Ideas for Niche Publishers – Be the Trusted Resource Everywhere
View more presentations [...]
Posted in Speaking Tagged niche digital conference, niche publishers, publishers, social media Leave a comment
Virtual MENG Update: Social Media Starts with a Content Strategy
Had the pleasure of presenting at the Virtual MENG luncheon seminar the other day. Great group of people. If you are not familiar with the group, I urge you to check them out.
Here is the follow up via the Junta42 blog regarding the presentation, but the actual PowerPoint is below. Enjoy!
10+ Social Media Tips – [...]
Upcoming Event | New Media 2012 – Whidbey Island, WA
Outstanding new event being produced by friend and colleague Russell Sparkman from Fusionspark entitled “New Media 2012“. Russell was kind enough to ask me to present as part of the all-star cast. Check out the full details of the event here.
In addition, here’s a release that went out about the event.
Here’s a quick description of [...]
Posted in Speaking Tagged content marketing, content marketing speaking, new media 2012 Leave a comment
Content Marketing for the Wine Industry