What amazed me about this session was the number of wine marketers that are trying to figure out their story - definitely the key thought of the day.

Presentation below includes why, before considering any content marketing tactics, wine marketers must uncover how their passion and expertise can be focused on the pain points of their customers to create the special sauce – the content marketing that truly attracts and retains customers.

Special thanks to the Ohio Grape Industries for sponsoring my session at the conference.

• Statistics and trends on why traditional marketing is harder than ever before.
• The five points on why brands need to become publishers.
• Eight steps to developing a content marketing strategy for your organization.

Also included some images from the event below.  Outstanding event!

Content Marketing: Publishing is the New Marketing

View more presentations from Joe Pulizzi.

Joe discussing the BEST Content Formula

At the POMP Form in Slovenia

Joe chatting about Junta42 users

Joe cannot talk without his hands

I'm not sure that's going to work?

End of the day roundtable with Julia, Patrick, Primoz, Michael, Sak and Igor.

The video below was recorded via Skype at the New Media 2012 Conference in Langley, Washington. The event was spearheaded by Russell Sparkman from Fusionspark Media, who did an outstanding job putting together the conference.

Russell put the segments together in five minute sessions (so this video is five minutes long).

As you’ll here, I was doing this from the home office (as guests were coming in for my son’s birthday party). Enjoy!

Joe Pulizzi from Fusionspark Media, Inc. on Vimeo.

Just finished this presentation for BrightTalk entitled “Why Publishing is the Future of Marketing”.  It’s 45 minutes long but gives a nice overview of content marketing.

BrightTalk does ask that you register for it, but I believe it’s worth it.

The first 22 minutes goes through they “Why” and the last 20 minutes goes through my Eight-Step Content Marketing Strategy.

If you’d like access to the slides used in this presentation, you can access the content marketing slides here at SlideShare.net.

Hope you enjoy!

Joe Pulizzi in Helsinki

A little delayed in making this available, but here is the full presentation on Content Strategy presented in Finland for my friends at Alma Lehdentekijat last month.

The core concept: content strategy is not about you as a company.  In order to find success in your content marketing activities, the focus needs to be entirely on your customers’ informational needs.

Enjoy!

• What if customers actually requested your marketing?
• Social media doesn’t work without a content strategy.
• Who’s responsible for the corporate story?
• To think like a publisher, you have to take your sales hat off…
  

That said, the expertise in these companies is high, and the potential to create meaningful conversations with customers is certainly possible. Some utilities, such as MLGW, are already doing a great job communicating consistently with customers – and are starting to leverage social media tools such as Twitter and Facebook.

Big thanks to the folks at Esource for having me come in and share some of my thoughts with their members.  This was my third Esource event – a truly great team and fun event.

Below is the presentation I gave to about 150 utility marketers.  Enjoy!

Here is the follow up via the Junta42 blog regarding the presentation, but the actual PowerPoint is below.  Enjoy!

Outstanding new event being produced by friend and colleague Russell Sparkman from Fusionspark entitled “New Media 2012“.  Russell was kind enough to ask me to present as part of the all-star cast.  Check out the full details of the event here.

In addition, here’s a release that went out about the event.

Here’s a quick description of the event:
Whether you are a content creator or just a curious consumer, this is your chance to hear dispatches from the frontlines of New Media. For two hours on a Saturday afternoon in beautiful Langley, Washington, 10 thought-provoking professionals will share their unique insight and vision into the wide range of forces currently influencing New Media.