Comments for Joe Pulizzi» | Joe Pulizzi http://joepulizzi.com Content Marketing Speaker | Author | Coach | Evangelist Tue, 05 Jan 2010 16:23:50 +0000 hourly 1 Comment on We Can All Learn Something from Steve Jobs by Jeff Ogden http://joepulizzi.com/2010/01/we-can-all-learn-something-from-steve-jobs/comment-page-1/#comment-4 Jeff Ogden Tue, 05 Jan 2010 16:23:50 +0000 http://joepulizzi.com/?p=200#comment-4 I'm actually going to work for Aplicor, but my website is currently a hell of a lot better. I have sat through so many mind-numbing, deadly boring presentations that I resolved to make myself a world class presenter. Steve Jobs is an idol of mine. He's crafted a world class presentation process. Thanks for sharing it. Jeff Ogden, President Find New Customers <a>www.findnewcustomers.net</a> I’m actually going to work for Aplicor, but my website is currently a hell of a lot better. I have sat through so many mind-numbing, deadly boring presentations that I resolved to make myself a world class presenter. Steve Jobs is an idol of mine. He’s crafted a world class presentation process. Thanks for sharing it.

Jeff Ogden, President
Find New Customers
http://www.findnewcustomers.net

]]> Comment on Thinking about an eBook? Lower the Gates by Joe Pulizzi http://joepulizzi.com/2009/10/thinking-about-an-ebook-lower-the-gates/comment-page-1/#comment-3 Joe Pulizzi Tue, 13 Oct 2009 19:28:51 +0000 http://joepulizzi.com/?p=159#comment-3 Hi Jeff...thanks for the comment. As always, it depends on the marketing objective. If your sole objective is to get lead information, then gate it. If your goal is to have your information be spread to the widest audience possible, don't gate it. Also, I've found that you can strategically place signups at certain portions of the free giveaway that will help make it successful from a lead gen standpoint. Hi Jeff…thanks for the comment. As always, it depends on the marketing objective. If your sole objective is to get lead information, then gate it. If your goal is to have your information be spread to the widest audience possible, don’t gate it.

Also, I’ve found that you can strategically place signups at certain portions of the free giveaway that will help make it successful from a lead gen standpoint.

]]> Comment on Thinking about an eBook? Lower the Gates by Jeff Ogden http://joepulizzi.com/2009/10/thinking-about-an-ebook-lower-the-gates/comment-page-1/#comment-2 Jeff Ogden Tue, 13 Oct 2009 19:20:59 +0000 http://joepulizzi.com/?p=159#comment-2 Not sure I agree 100% on totally ungated. I did that with How to Find New Customers but then switched to just an email address. I'm glad I did as I've harvested a huge list. Not sure I agree 100% on totally ungated. I did that with How to Find New Customers but then switched to just an email address. I’m glad I did as I’ve harvested a huge list.

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