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When Does New Media Eclipse Traditional Media? – A Video

Joe Pulizzi — Tue, 26 Jan 2010 01:55:01 +0000

Wait for it…right about now.

The video below was recorded via Skype at the New Media 2012 Conference in Langley, Washington. The event was spearheaded by Russell Sparkman from Fusionspark Media, who did an outstanding job putting together the conference.

Russell put the segments together in five minute sessions (so this video is five minutes long).

As you’ll here, I was doing this from the home office (as guests were coming in for my son’s birthday party). Enjoy!

Joe Pulizzi from Fusionspark Media, Inc. on Vimeo.

Why Publishing is the Future of Marketing

Joe Pulizzi — Wed, 20 Jan 2010 21:35:51 +0000

Just finished this presentation for BrightTalk entitled “Why Publishing is the Future of Marketing”. It’s 45 minutes long but gives a nice overview of content marketing.

BrightTalk does ask that you register for it, but I believe it’s worth it.

The first 22 minutes goes through they “Why” and the last 20 minutes goes through my Eight-Step Content Marketing Strategy.

If you’d like access to the slides used in this presentation, you can access the content marketing slides here at SlideShare.net.

Hope you enjoy!

We Can All Learn Something from Steve Jobs

Joe Pulizzi — Mon, 04 Jan 2010 20:03:17 +0000

Whether you are a speaker, writer or marketing professional, you’ll get something from this presentation by Carmine Gallo, author of “The Presentation Secrets of Steve Jobs.”

Thanks to Om Malik for bringing this to my attention.

As a side note, great content marketing from Carmine here. Carmine gives away some golden tips here in this free presentation…so good I’m considering buying his book.

Now that’s content marketing!

The Presentation Secrets of Steve Jobs

View more presentations from Carmine Gallo.

Content Strategy is Not about You

Joe Pulizzi — Wed, 25 Nov 2009 22:03:21 +0000

Joe Pulizzi in Helsinki

A little delayed in making this available, but here is the full presentation on Content Strategy presented in Finland for my friends at Alma Lehdentekijat last month.

The core concept: content strategy is not about you as a company. In order to find success in your content marketing activities, the focus needs to be entirely on your customers’ informational needs.

Enjoy!

Take Your Sales Hat Off…On with Your Publishing Hat

Joe Pulizzi — Thu, 05 Nov 2009 02:39:44 +0000

Wanted to share this 10 minute video from the good folks at Stella Pop. In the interview (taken just outside the Occidental restaurant in Washington DC) we cover such concepts as:

What if customers actually requested your marketing?
Social media doesn’t work without a content strategy.
Who’s responsible for the corporate story?
To think like a publisher, you have to take your sales hat off…

Thinking about an eBook? Lower the Gates

Joe Pulizzi — Tue, 13 Oct 2009 17:56:23 +0000

Interview of me at TippingPoint Labs about creating an eBook that spreads (talking about our recent eBook The Content Marketing Playbook). Remember to:

Lower the barriers for people to spread it
Develop the network of people that would be willing to share it
Make sure the content is best of breed

Content Marketing for Utility Companies – Esource Forum 09

Joe Pulizzi — Fri, 25 Sep 2009 17:40:59 +0000

It’s odd talking to utility marketers about marketing – the majority of them have a monopoly in their markets. In many cases as I’m learning, they are forced to market by the federal government. So, for those and a few other reasons, utility marketers are a little behind the content marketing game.

That said, the expertise in these companies is high, and the potential to create meaningful conversations with customers is certainly possible. Some utilities, such as MLGW, are already doing a great job communicating consistently with customers – and are starting to leverage social media tools such as Twitter and Facebook.

Big thanks to the folks at Esource for having me come in and share some of my thoughts with their members. This was my third Esource event – a truly great team and fun event.

Below is the presentation I gave to about 150 utility marketers. Enjoy!

Social Media and Content Marketing for Utility Companies

View more presentations from Joe Pulizzi.

Social Media for Niche Publishers – Niche Digital Conference

Joe Pulizzi — Fri, 25 Sep 2009 17:30:31 +0000

Really had a great time discussing social media and new content processes with the small publishers at Niche Digital. For a full run-down of the content of the event, see this post at custompublishers.com. Otherwise, here is the full presentation below.

Social Media Ideas for Niche Publishers – Be the Trusted Resource Everywhere

View more presentations from Joe Pulizzi.

Virtual MENG Update: Social Media Starts with a Content Strategy

Joe Pulizzi — Fri, 18 Sep 2009 13:30:25 +0000

Had the pleasure of presenting at the Virtual MENG luncheon seminar the other day. Great group of people. If you are not familiar with the group, I urge you to check them out.

Here is the follow up via the Junta42 blog regarding the presentation, but the actual PowerPoint is below. Enjoy!

10+ Social Media Tips – Social Media Starts with a Content Strategy

View more presentations from Joe Pulizzi.

Upcoming Event | New Media 2012 – Whidbey Island, WA

Joe Pulizzi — Thu, 27 Aug 2009 14:45:40 +0000

Outstanding new event being produced by friend and colleague Russell Sparkman from Fusionspark entitled “New Media 2012“. Russell was kind enough to ask me to present as part of the all-star cast. Check out the full details of the event here.

In addition, here’s a release that went out about the event.

Here’s a quick description of the event:
Whether you are a content creator or just a curious consumer, this is your chance to hear dispatches from the frontlines of New Media. For two hours on a Saturday afternoon in beautiful Langley, Washington, 10 thought-provoking professionals will share their unique insight and vision into the wide range of forces currently influencing New Media.