The Latest from Joe
The Content Marketing 28-City Summer Tour
Content marketing is in the air this summer…and so am I.
Here are my summer events – a 28 city tour, all centered (for the most part) around content marketing. Hope you can make it to an event close to you.
The Joe Pulizzi Summer TourJune 3, 2010 – Chicago, MI (Business Marketing Association Engage Conference)
June 7, [...]
Content Marketing for the Wine Industry
I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.
What amazed me about this session was the number of wine marketers that are trying to figure out their story – definitely the key thought of the day.
Presentation below includes why, before considering any content marketing tactics, wine marketers must [...]
Content Marketing: Why Publishing is the New Marketing
Just getting around to uploading this PowerPoint presentation from my trip to Slovenia. The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:
Statistics and trends on why traditional marketing is harder than ever before.
The five points on why brands need to become publishers.
Eight steps to developing a content marketing [...]
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Joe (in orange) with David Bernstein (BtoB), Aaron Kahlow (OMS) and Jason Breed (NA)
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The Content Marketing Playbook – 42 Ways to Connect with Customers
This complimentary eBook includes 42 examples, over 50 case studies and hundreds of valuable resources for content marketing. Available in html or PDF version
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How to Attract and Retain Customers with Content
This whitepaper shows you how to develop a content marketing strategythat positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line.
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Seven Content Strategies to Build Trust with Today’s Savvy Consumers
How do you create trust and meaningful marketing content that doesn’t read like a sales pitch? In an age of digital noise and an abundance of information, how do you reach your target audience and become a trusted brand?
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