The Latest from Joe
When Does New Media Eclipse Traditional Media? – A Video
Wait for it…right about now.
The video below was recorded via Skype at the New Media 2012 Conference in Langley, Washington. The event was spearheaded by Russell Sparkman from Fusionspark Media, who did an outstanding job putting together the conference.
Russell put the segments together in five minute sessions (so this video is five minutes long).
As [...]
Why Publishing is the Future of Marketing
Just finished this presentation for BrightTalk entitled “Why Publishing is the Future of Marketing”. It’s 45 minutes long but gives a nice overview of content marketing.
BrightTalk does ask that you register for it, but I believe it’s worth it.
The first 22 minutes goes through they “Why” and the last 20 minutes goes through my Eight-Step [...]
We Can All Learn Something from Steve Jobs
Whether you are a speaker, writer or marketing professional, you’ll get something from this presentation by Carmine Gallo, author of “The Presentation Secrets of Steve Jobs.”
Thanks to Om Malik for bringing this to my attention.
As a side note, great content marketing from Carmine here. Carmine gives away some golden tips here in this free presentation…so [...]
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Joe (in orange) with David Bernstein (BtoB), Aaron Kahlow (OMS) and Jason Breed (NA)
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The Content Marketing Playbook – 42 Ways to Connect with Customers
This complimentary eBook includes 42 examples, over 50 case studies and hundreds of valuable resources for content marketing. Available in html or PDF version
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How to Attract and Retain Customers with Content
This whitepaper shows you how to develop a content marketing strategythat positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line.
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Seven Content Strategies to Build Trust with Today’s Savvy Consumers
How do you create trust and meaningful marketing content that doesn’t read like a sales pitch? In an age of digital noise and an abundance of information, how do you reach your target audience and become a trusted brand?
Find out with this free ebook.
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Free Excerpt of Get Content Get Customers
Not sure if you are ready to buy the Handbook for Content Marketing? No problem.
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