The Content Marketing 28-City Summer Tour

By Joe Pulizzi | Published: June 9, 2010

Content marketing is in the air this summer…and so am I.

Here are my summer events – a 28 city tour, all centered (for the most part) around content marketing. Hope you can make it to an event close to you.

The Joe Pulizzi Summer Tour

  1. June 3, 2010 – Chicago, MI (Business Marketing Association Engage Conference)
  2. June 7, 2010 – Cleveland, OH (Online Marketing Summit)
  3. June 8, 2010 – Chicago, IL (Web Content 2010)
  4. June 9, 2010 – New York, NY (Folio Magazine Conference)
  5. June 10, 2010 – Toronto (Online Marketing Summit at SES)
  6. June 14, 2010 – Seattle, WA (Online Marketing Summit)
  7. June 16, 2010 – Portland, OR (Online Marketing Summit)
  8. June 18, 2010 – San Jose, CA (Online Marketing Summit)
  9. June 21, 2010 – Long Beach, CA (Online Marketing Summit)
  10. June 22, 2010 – Milwaukee, WI (Private Meeting)
  11. June 23, 2010 – Denver, CO (Online Marketing Summit)
  12. June 24, 2010 – Kansas City, MO (Private Meeting)
  13. June 25, 2010 – Minneapolis, MN (Online Marketing Summit)
  14. June 28, 2010 – Milwaukee, WI (Online Marketing Summit)
  15. June 30, 2010 – Chicago, IL (Online Marketing Summit)
  16. July 7, 2010 – Boston, MA (Online Marketing Summit)
  17. July 8, 2010 – Philadelphia, PA (Online Marketing Summit)
  18. July 9, 2010 – New York, NY (Online Marketing Summit)
  19. July 12, 2010 – Washington, DC (Online Marketing Summit)
  20. July 13, 2010 – Atlanta, GA (Content Strategy Meetup)
  21. July 14, 2010 – Atlanta, GA (Online Marketing Summit)
  22. July 16, 2010 – Charlotte, NC (Online Marketing Summit)
  23. July 19, 2010 – Dallas, TX (Online Marketing Summit)
  24. July 21, 2010 – Austin, TX (Online Marketing Summit)
  25. July 23, 2010 – Houston, TX (Online Marketing Summit)
  26. July 28, 2010 – New York, NY (Custom Media Day for Publishers)
  27. August 3, 2010 – Orlando, FL (Online Marketing Summit)
  28. August 5, 2010 – Miami, FL (Online Marketing Summit)

Let’s all enjoy the ride :)

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Content Marketing for the Wine Industry

By Joe Pulizzi | Published: April 15, 2010

I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.

What amazed me about this session was the number of wine marketers that are trying to figure out their story - definitely the key thought of the day.

Presentation below includes why, before considering any content marketing tactics, wine marketers must uncover how their passion and expertise can be focused on the pain points of their customers to create the special sauce – the content marketing that truly attracts and retains customers.

Special thanks to the Ohio Grape Industries for sponsoring my session at the conference.

Content Marketing for the Wine Industry

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Content Marketing: Why Publishing is the New Marketing

By Joe Pulizzi | Published: March 24, 2010

Just getting around to uploading this PowerPoint presentation from my trip to Slovenia.  The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:

  • Statistics and trends on why traditional marketing is harder than ever before.
  • The five points on why brands need to become publishers.
  • Eight steps to developing a content marketing strategy for your organization.

Also included some images from the event below.  Outstanding event!

Content Marketing: Publishing is the New Marketing

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Joe discussing the BEST Content Formula

Joe discussing the BEST Content Formula

At the POMP Form in Slovenia

At the POMP Form in Slovenia

Joe chatting about Junta42 users

Joe chatting about Junta42 users

Joe cannot talk without his hands

Joe cannot talk without his hands

I'm not sure that's going to work?

I'm not sure that's going to work?

End of the day roundtable with Julia, Patrick, Primoz, Igor and Sak.

End of the day roundtable with Julia, Patrick, Primoz, Michael, Sak and Igor.

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When Does New Media Eclipse Traditional Media? – A Video

By Joe Pulizzi | Published: January 26, 2010

Wait for it…right about now.

The video below was recorded via Skype at the New Media 2012 Conference in Langley, Washington. The event was spearheaded by Russell Sparkman from Fusionspark Media, who did an outstanding job putting together the conference.

Russell put the segments together in five minute sessions (so this video is five minutes long).

As you’ll here, I was doing this from the home office (as guests were coming in for my son’s birthday party). Enjoy!

Joe Pulizzi from Fusionspark Media, Inc. on Vimeo.

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Why Publishing is the Future of Marketing

By Joe Pulizzi | Published: January 20, 2010

Just finished this presentation for BrightTalk entitled “Why Publishing is the Future of Marketing”.  It’s 45 minutes long but gives a nice overview of content marketing.

BrightTalk does ask that you register for it, but I believe it’s worth it.

The first 22 minutes goes through they “Why” and the last 20 minutes goes through my Eight-Step Content Marketing Strategy.

If you’d like access to the slides used in this presentation, you can access the content marketing slides here at SlideShare.net.

Hope you enjoy!

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We Can All Learn Something from Steve Jobs

By Joe Pulizzi | Published: January 4, 2010

Whether you are a speaker, writer or marketing professional, you’ll get something from this presentation by Carmine Gallo, author of “The Presentation Secrets of Steve Jobs.”

Thanks to Om Malik for bringing this to my attention.

As a side note, great content marketing from Carmine here.  Carmine gives away some golden tips here in this free presentation…so good I’m considering buying his book.

Now that’s content marketing!

The Presentation Secrets of Steve Jobs
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Content Strategy is Not about You

By Joe Pulizzi | Published: November 25, 2009
Joe Pulizzi in Helsinki

Joe Pulizzi in Helsinki

A little delayed in making this available, but here is the full presentation on Content Strategy presented in Finland for my friends at Alma Lehdentekijat last month.

The core concept: content strategy is not about you as a company.  In order to find success in your content marketing activities, the focus needs to be entirely on your customers’ informational needs.

Enjoy!

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Take Your Sales Hat Off…On with Your Publishing Hat

By Joe Pulizzi | Published: November 5, 2009

Wanted to share this 10 minute video from the good folks at Stella Pop.  In the interview (taken just outside the Occidental restaurant in Washington DC) we cover such concepts as:

  • What if customers actually requested your marketing?
  • Social media doesn’t work without a content strategy.
  • Who’s responsible for the corporate story?
  • To think like a publisher, you have to take your sales hat off…

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Thinking about an eBook? Lower the Gates

By Joe Pulizzi | Published: October 13, 2009

Interview of me at TippingPoint Labs about creating an eBook that spreads (talking about our recent eBook The Content Marketing Playbook). Remember to:

  • Lower the barriers for people to spread it
  • Develop the network of people that would be willing to share it
  • Make sure the content is best of breed

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Content Marketing for Utility Companies – Esource Forum 09

By Joe Pulizzi | Published: September 25, 2009

It’s odd talking to utility marketers about marketing – the majority of them have a monopoly in their markets.  In many cases as I’m learning, they are forced to market by the federal government. So, for those and a few other reasons, utility marketers are a little behind the content marketing game.

That said, the expertise in these companies is high, and the potential to create meaningful conversations with customers is certainly possible. Some utilities, such as MLGW, are already doing a great job communicating consistently with customers – and are starting to leverage social media tools such as Twitter and Facebook.

Big thanks to the folks at Esource for having me come in and share some of my thoughts with their members.  This was my third Esource event – a truly great team and fun event.

Below is the presentation I gave to about 150 utility marketers.  Enjoy!

Social Media and Content Marketing for Utility Companies

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