Below is my presentation from the Mediapost Email Insider Summit on how email marketers need to start thinking like publishers. Enjoy!
B toB Magazine
Featured this month as a columnist for BtoB magazine.
Direct marketers have been asking themselves about the impact of the Google Panda update, undertaken in February by the search engine giant to filter out low-quality, duplicated or not-very-useful pages from its search query results.
In making these changes to its search algorithm, Google has pinpointed “content farm” sites such as the how-to site eHow and the Q&A site Answerbag, as well as sites that feature a disproportionate amount of advertising instead of informative text.
Well, the world of content marketing is getting a whole lot busier these days, including some things you may or may not know about. For this post, I wanted to make sure everyone was updated on the latest content marketing treats. Thanks to our amazing content marketing team and contributors for making much of this possible.
If there are any other content marketing activities you think we should take on, please let me know.
Two big content marketing announcements today:
More to come…and on with the content marketing revolution.
Yes, the premier content marketing event is coming…to Cleveland, Ohio, September 6-8, 2011.
We’ll have the full website with speakers and agenda up in a few weeks, but in the meantime, see our Save the Date page, and be sure to sign up to receive our updates.
Looking forward to seeing you there.
Junta42 | Content Marketing Institute and MarketingProfs have partnered with the American Business Media and Business Marketing Association to create the most comprehensive B2B content marketing research in North America to date.
Over 1,000 B2B marketers from across North America answered questions on content marketing tactics, budgets and spending, resourcing, objectives, measurement and more. It’s worth a look…and better yet, it’s free. Click here to see the full review on the Content Marketing Institute site.
Content marketing is in the air this summer…and so am I.
Here are my summer events – a 28 city tour, all centered (for the most part) around content marketing. Hope you can make it to an event close to you.
The Joe Pulizzi Summer Tour
Let’s all enjoy the ride 
Marketers Are Becoming Publishers – A Content Marketing World Video
Check out one of our latest videos, featuring companies like American Express and BlendTec, and the evolution brands are making into the publishing field. This is one of our feature videos from Content Marketing World.