Just getting around to uploading this PowerPoint presentation from my trip to Slovenia. The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:
- Statistics and trends on why traditional marketing is harder than ever before.
- The five points on why brands need to become publishers.
- Eight steps to developing a content marketing strategy for your organization.
Also included some images from the event below. Outstanding event!
Content Marketing: Publishing is the New Marketing
View more presentations from Joe Pulizzi.
Joe discussing the BEST Content Formula
At the POMP Form in Slovenia
Joe chatting about Junta42 users
Joe cannot talk without his hands
I'm not sure that's going to work?
End of the day roundtable with Julia, Patrick, Primoz, Michael, Sak and Igor.
Content Marketing for the Wine Industry
I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.
What amazed me about this session was the number of wine marketers that are trying to figure out their story - definitely the key thought of the day.
Presentation below includes why, before considering any content marketing tactics, wine marketers must uncover how their passion and expertise can be focused on the pain points of their customers to create the special sauce – the content marketing that truly attracts and retains customers.
Special thanks to the Ohio Grape Industries for sponsoring my session at the conference.