Joe Pulizzi

Google Panda Update: A Boon for Content Marketers

B toB Magazine

Featured this month as a columnist for BtoB magazine.

Direct marketers have been asking themselves about the impact of the Google Panda update, undertaken in February by the search engine giant to filter out low-quality, duplicated or not-very-useful pages from its search query results.

In making these changes to its search algorithm, Google has pinpointed “content farm” sites such as the how-to site eHow and the Q&A site Answerbag, as well as sites that feature a disproportionate amount of advertising instead of informative text.

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