Joe Pulizzi

Content Marketing: Why Publishing is the New Marketing

Just getting around to uploading this PowerPoint presentation from my trip to Slovenia. ¬†The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:

  • Statistics and trends on why traditional marketing is harder than ever before.
  • The five points on why brands need to become publishers.
  • Eight steps to developing a content marketing strategy for your organization.

Also included some images from the event below.  Outstanding event!

Content Marketing: Publishing is the New Marketing

View more presentations from Joe Pulizzi.
Joe discussing the BEST Content Formula

Joe discussing the BEST Content Formula

At the POMP Form in Slovenia

At the POMP Form in Slovenia

Joe chatting about Junta42 users

Joe chatting about Junta42 users

Joe cannot talk without his hands

Joe cannot talk without his hands

I'm not sure that's going to work?

I'm not sure that's going to work?

End of the day roundtable with Julia, Patrick, Primoz, Igor and Sak.

End of the day roundtable with Julia, Patrick, Primoz, Michael, Sak and Igor.

Content Marketing: Why Publishing is the New Marketing by