Joe Pulizzi

Content Strategy is Not about You

Joe Pulizzi in Helsinki

Joe Pulizzi in Helsinki

A little delayed in making this available, but here is the full presentation on Content Strategy presented in Finland for my friends at Alma Lehdentekijat last month.

The core concept: content strategy is not about you as a company. ┬áIn order to find success in your content marketing activities, the focus needs to be entirely on your customers’ informational needs.

Enjoy!

Content Strategy is Not about You by