The Latest from Joe
When Does New Media Eclipse Traditional Media? – A Video
Wait for it…right about now.
The video below was recorded via Skype at the New Media 2012 Conference in Langley, Washington. The event was spearheaded by Russell Sparkman from Fusionspark Media, who did an outstanding job putting together the conference.
Russell put the segments together in five minute sessions (so this video is five minutes long).
As [...]
Why Publishing is the Future of Marketing
Just finished this presentation for BrightTalk entitled “Why Publishing is the Future of Marketing”. It’s 45 minutes long but gives a nice overview of content marketing.
BrightTalk does ask that you register for it, but I believe it’s worth it.
The first 22 minutes goes through they “Why” and the last 20 minutes goes through my Eight-Step [...]
We Can All Learn Something from Steve Jobs
Whether you are a speaker, writer or marketing professional, you’ll get something from this presentation by Carmine Gallo, author of “The Presentation Secrets of Steve Jobs.”
Thanks to Om Malik for bringing this to my attention.
As a side note, great content marketing from Carmine here. Carmine gives away some golden tips here in this free presentation…so [...]
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Tag Archives: content marketing
Take Your Sales Hat Off…On with Your Publishing Hat
Wanted to share this 10 minute video from the good folks at Stella Pop. In the interview (taken just outside the Occidental restaurant in Washington DC) we cover such concepts as:
What if customers actually requested your marketing?
Social media doesn’t work without a content strategy.
Who’s responsible for the corporate story?
To think like a publisher, you have [...]
Thinking about an eBook? Lower the Gates
Interview of me at TippingPoint Labs about creating an eBook that spreads (talking about our recent eBook The Content Marketing Playbook). Remember to:
Lower the barriers for people to spread it
Develop the network of people that would be willing to share it
Make sure the content is best of breed
Share and Enjoy:
Content Marketing for Utility Companies – Esource Forum 09
It’s odd talking to utility marketers about marketing – the majority of them have a monopoly in their markets. In many cases as I’m learning, they are forced to market by the federal government. So, for those and a few other reasons, utility marketers are a little behind the content marketing game.
That said, the expertise [...]
Upcoming Event | New Media 2012 – Whidbey Island, WA
Outstanding new event being produced by friend and colleague Russell Sparkman from Fusionspark entitled “New Media 2012“. Russell was kind enough to ask me to present as part of the all-star cast. Check out the full details of the event here.
In addition, here’s a release that went out about the event.
Here’s a quick description of [...]
Why Publishing is the Future of Marketing