Tag Archives: content strategy

Content Strategy is Not about You

By Joe Pulizzi | Published: November 25, 2009
A little delayed in making this available, but here is the full presentation on Content Strategy presented in Finland for my friends at Alma Lehdentekijat last month. The core concept: content strategy is not about you as a company.  In order to find success in your content marketing activities, the focus needs to be entirely on [...]
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Virtual MENG Update: Social Media Starts with a Content Strategy

By Joe Pulizzi | Published: September 18, 2009
Had the pleasure of presenting at the Virtual MENG luncheon seminar the other day.  Great group of people. If you are not familiar with the group, I urge you to check them out. Here is the follow up via the Junta42 blog regarding the presentation, but the actual PowerPoint is below.  Enjoy! 10+ Social Media Tips – [...]
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  • The Latest from Joe

    The Content Marketing 28-City Summer Tour

    Content marketing is in the air this summer…and so am I.
    Here are my summer events – a 28 city tour, all centered (for the most part) around content marketing. Hope you can make it to an event close to you.
    The Joe Pulizzi Summer Tour

    June 3, 2010 – Chicago, MI (Business Marketing Association Engage Conference)
    June 7, [...]



    Content Marketing for the Wine Industry

    I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.
    What amazed me about this session was the number of wine marketers that are trying to figure out their story – definitely the key thought of the day.
    Presentation below includes why, before considering any content marketing tactics, wine marketers must [...]



    Content Marketing: Why Publishing is the New Marketing

    Just getting around to uploading this PowerPoint presentation from my trip to Slovenia.  The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:

    Statistics and trends on why traditional marketing is harder than ever before.
    The five points on why brands need to become publishers.
    Eight steps to developing a content marketing [...]



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