Joe Pulizzi» Content Strategy is Not about You | Joe Pulizzi http://joepulizzi.com Content Marketing Speaker | Author | Coach | Evangelist Tue, 08 Jun 2010 23:59:14 +0000 en hourly 1 Content Strategy is Not about You http://joepulizzi.com/2009/11/content-strategy-is-not-about-you/ http://joepulizzi.com/2009/11/content-strategy-is-not-about-you/#comments Wed, 25 Nov 2009 22:03:21 +0000 Joe Pulizzi http://joepulizzi.com/?p=190 Joe Pulizzi in Helsinki

Joe Pulizzi in Helsinki

A little delayed in making this available, but here is the full presentation on Content Strategy presented in Finland for my friends at Alma Lehdentekijat last month.

The core concept: content strategy is not about you as a company.  In order to find success in your content marketing activities, the focus needs to be entirely on your customers’ informational needs.

Enjoy!

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]]> http://joepulizzi.com/2009/11/content-strategy-is-not-about-you/feed/ 0 Virtual MENG Update: Social Media Starts with a Content Strategy http://joepulizzi.com/2009/09/virtual-meng-update-social-media-starts-with-a-content-strategy/ http://joepulizzi.com/2009/09/virtual-meng-update-social-media-starts-with-a-content-strategy/#comments Fri, 18 Sep 2009 13:30:25 +0000 Joe Pulizzi http://joepulizzi.com/?p=151 Had the pleasure of presenting at the Virtual MENG luncheon seminar the other day.  Great group of people. If you are not familiar with the group, I urge you to check them out.

Here is the follow up via the Junta42 blog regarding the presentation, but the actual PowerPoint is below.  Enjoy!

10+ Social Media Tips – Social Media Starts with a Content Strategy
View more presentations from Joe Pulizzi.
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