Joe Pulizzi» Thinking about an eBook? Lower the Gates | Joe Pulizzi http://joepulizzi.com Content Marketing Speaker | Author | Coach | Evangelist Tue, 08 Jun 2010 23:59:14 +0000 en hourly 1 Thinking about an eBook? Lower the Gates http://joepulizzi.com/2009/10/thinking-about-an-ebook-lower-the-gates/ http://joepulizzi.com/2009/10/thinking-about-an-ebook-lower-the-gates/#comments Tue, 13 Oct 2009 17:56:23 +0000 Joe Pulizzi http://joepulizzi.com/?p=159 Interview of me at TippingPoint Labs about creating an eBook that spreads (talking about our recent eBook The Content Marketing Playbook). Remember to:

  • Lower the barriers for people to spread it
  • Develop the network of people that would be willing to share it
  • Make sure the content is best of breed

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