Tag Archives: publishing

Why Publishing is the Future of Marketing

By Joe Pulizzi | Published: January 20, 2010
Just finished this presentation for BrightTalk entitled “Why Publishing is the Future of Marketing”.  It’s 45 minutes long but gives a nice overview of content marketing. BrightTalk does ask that you register for it, but I believe it’s worth it. The first 22 minutes goes through they “Why” and the last 20 minutes goes through my Eight-Step [...]
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    The Content Marketing 28-City Summer Tour

    Content marketing is in the air this summer…and so am I.
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    I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.
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    Content Marketing: Why Publishing is the New Marketing

    Just getting around to uploading this PowerPoint presentation from my trip to Slovenia.  The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:

    Statistics and trends on why traditional marketing is harder than ever before.
    The five points on why brands need to become publishers.
    Eight steps to developing a content marketing [...]



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