Just finished this presentation for BrightTalk entitled “Why Publishing is the Future of Marketing”.  It’s 45 minutes long but gives a nice overview of content marketing.

BrightTalk does ask that you register for it, but I believe it’s worth it.

The first 22 minutes goes through they “Why” and the last 20 minutes goes through my Eight-Step Content Marketing Strategy.

If you’d like access to the slides used in this presentation, you can access the content marketing slides here at SlideShare.net.

Hope you enjoy!