Tag Archives: social media

Content Marketing for Utility Companies – Esource Forum 09

By Joe Pulizzi | Published: September 25, 2009
It’s odd talking to utility marketers about marketing – the majority of them have a monopoly in their markets.  In many cases as I’m learning, they are forced to market by the federal government. So, for those and a few other reasons, utility marketers are a little behind the content marketing game. That said, the expertise [...]
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Social Media for Niche Publishers – Niche Digital Conference

By Joe Pulizzi | Published: September 25, 2009
Really had a great time discussing social media and new content processes with the small publishers at Niche Digital. For a full run-down of the content of the event, see this post at custompublishers.com.  Otherwise, here is the full presentation below. Social Media Ideas for Niche Publishers – Be the Trusted Resource Everywhere View more presentations [...]
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Virtual MENG Update: Social Media Starts with a Content Strategy

By Joe Pulizzi | Published: September 18, 2009
Had the pleasure of presenting at the Virtual MENG luncheon seminar the other day.  Great group of people. If you are not familiar with the group, I urge you to check them out. Here is the follow up via the Junta42 blog regarding the presentation, but the actual PowerPoint is below.  Enjoy! 10+ Social Media Tips – [...]
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  • The Latest from Joe

    The Content Marketing 28-City Summer Tour

    Content marketing is in the air this summer…and so am I.
    Here are my summer events – a 28 city tour, all centered (for the most part) around content marketing. Hope you can make it to an event close to you.
    The Joe Pulizzi Summer Tour

    June 3, 2010 – Chicago, MI (Business Marketing Association Engage Conference)
    June 7, [...]



    Content Marketing for the Wine Industry

    I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.
    What amazed me about this session was the number of wine marketers that are trying to figure out their story – definitely the key thought of the day.
    Presentation below includes why, before considering any content marketing tactics, wine marketers must [...]



    Content Marketing: Why Publishing is the New Marketing

    Just getting around to uploading this PowerPoint presentation from my trip to Slovenia.  The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:

    Statistics and trends on why traditional marketing is harder than ever before.
    The five points on why brands need to become publishers.
    Eight steps to developing a content marketing [...]



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