Joe Pulizzi» Content Marketing for Utility Companies – Esource Forum 09 | Joe Pulizzi http://joepulizzi.com Content Marketing Speaker | Author | Coach | Evangelist Tue, 08 Jun 2010 23:59:14 +0000 en hourly 1 Content Marketing for Utility Companies – Esource Forum 09 http://joepulizzi.com/2009/09/content-marketing-for-utility-companies-esource-forum-09/ http://joepulizzi.com/2009/09/content-marketing-for-utility-companies-esource-forum-09/#comments Fri, 25 Sep 2009 17:40:59 +0000 Joe Pulizzi http://joepulizzi.com/?p=157 It’s odd talking to utility marketers about marketing – the majority of them have a monopoly in their markets.  In many cases as I’m learning, they are forced to market by the federal government. So, for those and a few other reasons, utility marketers are a little behind the content marketing game.

That said, the expertise in these companies is high, and the potential to create meaningful conversations with customers is certainly possible. Some utilities, such as MLGW, are already doing a great job communicating consistently with customers – and are starting to leverage social media tools such as Twitter and Facebook.

Big thanks to the folks at Esource for having me come in and share some of my thoughts with their members.  This was my third Esource event – a truly great team and fun event.

Below is the presentation I gave to about 150 utility marketers.  Enjoy!

Social Media and Content Marketing for Utility Companies

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]]> http://joepulizzi.com/2009/09/content-marketing-for-utility-companies-esource-forum-09/feed/ 0 Social Media for Niche Publishers – Niche Digital Conference http://joepulizzi.com/2009/09/social-media-for-niche-publishers-niche-digital-conference/ http://joepulizzi.com/2009/09/social-media-for-niche-publishers-niche-digital-conference/#comments Fri, 25 Sep 2009 17:30:31 +0000 Joe Pulizzi http://joepulizzi.com/?p=153 Really had a great time discussing social media and new content processes with the small publishers at Niche Digital. For a full run-down of the content of the event, see this post at custompublishers.com.  Otherwise, here is the full presentation below.

Social Media Ideas for Niche Publishers – Be the Trusted Resource Everywhere

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]]> http://joepulizzi.com/2009/09/social-media-for-niche-publishers-niche-digital-conference/feed/ 0 Virtual MENG Update: Social Media Starts with a Content Strategy http://joepulizzi.com/2009/09/virtual-meng-update-social-media-starts-with-a-content-strategy/ http://joepulizzi.com/2009/09/virtual-meng-update-social-media-starts-with-a-content-strategy/#comments Fri, 18 Sep 2009 13:30:25 +0000 Joe Pulizzi http://joepulizzi.com/?p=151 Had the pleasure of presenting at the Virtual MENG luncheon seminar the other day.  Great group of people. If you are not familiar with the group, I urge you to check them out.

Here is the follow up via the Junta42 blog regarding the presentation, but the actual PowerPoint is below.  Enjoy!

10+ Social Media Tips – Social Media Starts with a Content Strategy
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