The Latest from Joe
The Content Marketing 28-City Summer Tour
Content marketing is in the air this summer…and so am I.
Here are my summer events – a 28 city tour, all centered (for the most part) around content marketing. Hope you can make it to an event close to you.
The Joe Pulizzi Summer TourJune 3, 2010 – Chicago, MI (Business Marketing Association Engage Conference)
June 7, [...]
Content Marketing for the Wine Industry
I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.
What amazed me about this session was the number of wine marketers that are trying to figure out their story – definitely the key thought of the day.
Presentation below includes why, before considering any content marketing tactics, wine marketers must [...]
Content Marketing: Why Publishing is the New Marketing
Just getting around to uploading this PowerPoint presentation from my trip to Slovenia. The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:
Statistics and trends on why traditional marketing is harder than ever before.
The five points on why brands need to become publishers.
Eight steps to developing a content marketing [...]
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Tag Archives: Speaking
When Does New Media Eclipse Traditional Media? – A Video
Wait for it…right about now.
The video below was recorded via Skype at the New Media 2012 Conference in Langley, Washington. The event was spearheaded by Russell Sparkman from Fusionspark Media, who did an outstanding job putting together the conference.
Russell put the segments together in five minute sessions (so this video is five minutes long).
As [...]
Content Marketing for Utility Companies – Esource Forum 09
It’s odd talking to utility marketers about marketing – the majority of them have a monopoly in their markets. In many cases as I’m learning, they are forced to market by the federal government. So, for those and a few other reasons, utility marketers are a little behind the content marketing game.
That said, the expertise [...]
The Content Marketing 28-City Summer Tour