Joe’s Ventures


Junta42-logo-content-marketingJunta42
, launched in August 2007, is the leading online resource for content marketing professionals. Junta42 offers a free service that allows brands to be matched up with pre-qualified, expert content vendors.  Find out more about how Junta42 works.

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Content Marketing Institute

The Content Marketing Institute (CMI) is your daily source of how-to insight for content marketers and business owners. You’ll discover how to create, promote and measure effective content marketing initiatives with practical, no-nonsense advice, direct from the pros. CMI is a service of Junta42. We’ll also offer bite-size training.

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Z Squared MediaJoe founded Z Squared Media shortly after leaving an executive position at Penton Media.  Joe and his content marketing experts have worked with dozens of marketers and publishers on website, social media, content marketing, coaching and personal branding initiatives.

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STlogoSocialTract officially launched on April 2, 2010 as a social media service for HVACR contractors.  SocialTract offers a blogging service for contractors, and integrates the blog posts with social media sites such as Twitter, Facebook and LinkedIn.

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Joe is also a board member with the Custom Content Council, a few internet startups, and Chairperson for American Business Media’s Custom Media Committee.

  • The Latest from Joe

    The Content Marketing 28-City Summer Tour

    Content marketing is in the air this summer…and so am I.
    Here are my summer events – a 28 city tour, all centered (for the most part) around content marketing. Hope you can make it to an event close to you.
    The Joe Pulizzi Summer Tour

    June 3, 2010 – Chicago, MI (Business Marketing Association Engage Conference)
    June 7, [...]



    Content Marketing for the Wine Industry

    I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.
    What amazed me about this session was the number of wine marketers that are trying to figure out their story – definitely the key thought of the day.
    Presentation below includes why, before considering any content marketing tactics, wine marketers must [...]



    Content Marketing: Why Publishing is the New Marketing

    Just getting around to uploading this PowerPoint presentation from my trip to Slovenia.  The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:

    Statistics and trends on why traditional marketing is harder than ever before.
    The five points on why brands need to become publishers.
    Eight steps to developing a content marketing [...]



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