The Latest from Joe
The Content Marketing 28-City Summer Tour
Content marketing is in the air this summer…and so am I.
Here are my summer events – a 28 city tour, all centered (for the most part) around content marketing. Hope you can make it to an event close to you.
The Joe Pulizzi Summer TourJune 3, 2010 – Chicago, MI (Business Marketing Association Engage Conference)
June 7, [...]
Content Marketing for the Wine Industry
I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.
What amazed me about this session was the number of wine marketers that are trying to figure out their story – definitely the key thought of the day.
Presentation below includes why, before considering any content marketing tactics, wine marketers must [...]
Content Marketing: Why Publishing is the New Marketing
Just getting around to uploading this PowerPoint presentation from my trip to Slovenia. The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:
Statistics and trends on why traditional marketing is harder than ever before.
The five points on why brands need to become publishers.
Eight steps to developing a content marketing [...]
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Joe’s Ventures
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The Content Marketing Institute (CMI) is your daily source of how-to insight for content marketers and business owners. You’ll discover how to create, promote and measure effective content marketing initiatives with practical, no-nonsense advice, direct from the pros. CMI is a service of Junta42. We’ll also offer bite-size training.
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Joe is also a board member with the Custom Content Council, a few internet startups, and Chairperson for American Business Media’s Custom Media Committee.