In this episode of #ThisOldMarketing, Joe and Robert discuss how the coronavirus COVID-19 is impacting media companies, specifically local media. Frankly, can they survive? What will be the model that replaces them?
In other news, what can enterprise brands learn from the marketing of YouTube sensation Jo-Jo Siwa? Media and brand publishing partnerships are all the rage, while the CMO of Anheuser-Busch goes full content marketing.
In rants and raves, Joe raves about the National Cowboy & Western Heritage Museum and Robert comments on consumer trust in digital marketing
——
Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.