From Joe: This Q&A is courtesy of Jerome Knyszewski, which was part of an interview series. Thanks to Jerome for helping to make this happen. Can you tell us a bit about your ‘backstory’ and how you got started?I was overeducated and underexperienced upon graduating with my master’s degree from Penn State University. After sending […]
How Joe Pulizzi Started in Content Marketing Read More »
My color is orange. It’s literally the only color I wear. My foundation is named after it. If you go into my bedroom closet, it looks like the briefcase scene from Pulp Fiction. If you are here, you might be wondering why. In 2005 I was swimming with my two children (then ages four and
The Story Behind Joe Pulizzi and Orange Read More »
Doubt. I’ve been thinking a lot about this word lately. A “brilliant” idea pops into my head. I believe it has some legs. I do a little bit of research and get excited about the opportunity. Then I start going deep down the rabbit hole. This includes talking to people in the industry, reading more
When Doubts Creep In Read More »
In episode 202 of Content Inc., Joe rambles about a number of marketing and business thoughts. That said, one opportunity is beginning to appear. With the number of media companies on the verge of closing, non-media businesses have a rather large opportunity to purchase these organizations (and audiences) at a discount. ——- Subscribe to
The Biggest Opportunity Marketing Has Ever Seen [Content Inc. Podcast] Read More »
I recently sat in a marketing meeting with one of the largest producers of consumer goods in the world. The discussion centered on building audiences through content in various markets. In some of the markets, the company already had a solid content platform built. In others, there was nothing on the horizon. The plan being
Acquiring Content Marketing: How to Buy Instead of Building Read More »
