Random subscriber Mark Boepple from Next New Customer sent me this Wall Street Journal article called “When to Invest In a Stupid Idea.” The author, Andy Kessler, summarizes the article like this: My advice is always to invest in the fog. When everyone else is incredulous, look for scale. Usually, no one else can see […]
Why Print Will Make a Comeback in 2022 (and two other trends) – #58 Read More »
DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies. The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it. The boys also discuss a rather
DraftKings Develops Content Marketing Playbook (267) Read More »
Well, there’s a new Facebook data leak, and Facebook is blaming users instead of taking responsibility. The good news? Facebook is updating their feeds so you can have more of what you want. Will it matter? Probably not. Clubhouse, the social audio unicorn, is now speculated at being worth $4 billion dollars. Robert thinks
Clubhouse Worth $20 Billion? (266) Read More »
Like many, I left Topps, the trading card company, for dead. I mean, who collects baseball cards anymore? By the way, I have about a thousand Albert Belle cards for sale if you want them. Well, I was wrong. Incredibly wrong. The collectibles market is as hot as I’ve ever seen it (and not just
Collectibles Are Going Bananas Read More »
I know, it’s hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea. The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their
LinkedIn & Spotify Get Into Social Audio Game (265) Read More »
In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is “ouch.” Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work. The New York Times puts down its virtual foot on reporter side gigs. The boys wonder how that happened. And finally,
Yahoo Plus Nothing While MEL Goes Belly Up (264) Read More »
Earlier this week, Sara Fischer from Axios reported that Facebook will soon begin testing on a new, paid platform for independent writers. What does this mean? According to Fischer, the platform includes tools for journalists to build actual websites, in addition to newsletters. She also says that Facebook will underwrite some writers to help get
Run Away from Facebook’s Creator Program Read More »
