Twitter was abuzz this week when Hubspot announced their purchase of newsletter/small-business media company the Hustle. Terms of the deal were not disclosed. That said, everyone is very happy (except tech companies and traditional media). Clubhouse, now worth a billion dollars, says it’s getting into the subscription game. Good idea? Maybe…but a better idea […]
Hubspot Does the Hustle (257) Read More »
The big news of the week was Twitter buying Revue, a Substack competitor that launches Twitter into the subscription business. What could save or kill the media business? SPACs! Media SPACs are off to a roaring start for 2021, with no end in sight. Rolling Stone does a Forbes and starts a pay-to-play “culture”
When SPACs Attack (256) Read More »
Doubt. I’ve been thinking a lot about this word lately. A “brilliant” idea pops into my head. I believe it has some legs. I do a little bit of research and get excited about the opportunity. Then I start going deep down the rabbit hole. This includes talking to people in the industry, reading more
When Doubts Creep In Read More »
Forbes announced the launch of their own version of Substack, a paid newsletter program driven by independent writers. As the war for content creators heats up, rumors swell around Apple launching a podcast-plus subscription program to compete with Spotify for exclusive (and walled off) audio content. And as the fight for creators continues, media
The Content War for Creators Has Begun (255) Read More »
This week on This Old Marketing, Joe and Robert cover Amazon taking down Parler. Does it tell us anything about free speech? And, while that was happening, someone scraped all Parler’s data. The run on music archives continues, with OneRepublic’s Ryan Tedder getting a boat load of cash for songs we’ve never heard. How
Social Media Is the Dread Pirate Roberts of Marketing (254) Read More »
Well, it’s been quite a week for social media. Once Twitter and Facebook announced the banning of Donald Trump on their platforms, the dominos fell. Just about every major social media platform has put a ban on Mr. Trump for “violating their terms of service.” If you’ve been on Twitter or Facebook recently, a number
A Social Media Warning Read More »
In episode 253 of This Old Marketing, Joe and Robert kick off the show with Roku’s possible purchase of Quibi content (yes, that Quibi). Roku, whose stock has appreciated over 1,000 percent in just a few years, is taking its playbook directly from the Netflix content model. There is a podcasting gold rush and
Content Acquisitions Go Parabolic (253) Read More »
