JP-aDmin, Author at Joe Pulizzi

250: Special Thanksgiving Episode (Major Marketing Changes Accelerating)

In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are having fun with Twitter’s “disputed claims.” In addition, the boys spend plenty of time talking about how “the vid” has accelerated major changes in content marketing and e-commerce media. —— […]

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Two Creative Strategies from John Cleese

I first met actor, writer and comedian John Cleese when he keynoted Content Marketing World 2015 (see image above). First off, the man is tall. I mean extremely tall. I felt like a small child standing next to him. Second, he’s brilliant. Last week my friend JK gave me John Cleese’s new book Creativity: a

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249: Beyonce, New York Times and Morning Brew (Oh my!)

Morning Brew sells its email subscription juggernaut for $75 million, building the email newsletter model for all the follow. The New York Times digital subscription business goes boom boom, while text-to-speech is the next big thing you’ve never “heard” of. And Beyonce decides to form a huge content partnership with Peloton instead of being

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Netflix and the Best Failed Exit Strategy Ever

As you know, I’m big on exit strategies. I found an excellent example of one in the Reed Hastings and Erin Meyer book, No Rules Rules: Netflix and the Culture of Reinvention. Except this time, it was a failed exit strategy that made Netflix successful. In the year 2000, Netflix was a tiny two-year-old startup

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248: The Greatest Marketing Predictions Episode Ever (2021 version)

Yes, the big marketing predictions episode if finally here. Joe and Robert answer: – What will happen to the martech industry? – What big names will be bought and sold in 2021? – Who wins in content marketing…and who loses? – What does the future of in-person events look like? And don’t worry…they cover

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Content Marketing: How Long to Get to Five-Million-Dollars?

Last week I turned in the final manuscript for Content Inc. (version two). I’m really excited about it, mostly because the interviews were amazing and I feel the model is correct now (I thought the last one was correct as well…this one is just better). Also, The Wall Street Journal found that there are more

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247: Why Netflix Would Buy AMC (and why that’s important)

The boys kick off the show with highlights from the just finished Content Marketing World 2020. The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Netflix owns it. An AMC purchase (who might run out of cash by the end of the year) could be

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Author name: JP-aDmin