What a crazy year! For me, it started out amazing. After publishing six marketing/business books, I released my first novel in March of this year. The book launch party (March 9, 2020) for The Will to Die was my last public appearance. The next week nearly everything shut down. The book did well. Hit a few […]
The 12 Best Articles of 2020 Read More »
This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes inside how the podcast is made, including the early days, the process and the minimal success (and major failures) of Pulizzi and Rose. Special thanks to Jay for spending one agonizing hour with This Old Marketing.
252: Inside This Old Marketing [Bonus Takeover Episode] Read More »
For obvious reasons, I’ve been thinking a lot about 2021. My expectation is that 2021 will be my best year on earth, but I generally feel that way about every upcoming year. On Monday I watched the Beastie Boys documentary on Apple TV+. I was 13 years old when “Fight for Your Right…” was released.
9 Success Strategies for 2021 Read More »
In this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious! For decades, as newspapers declined, local news suffered. The University of Kansas found a solution, but Joe and Robert feel corporate dollars could be the real savior. KFC launches a Lifetime mini-movie starring Mario Lopez. Joe and Robert simply can’t wait
251: KFC Content Is Better than a Bucket of Chicken Read More »
Bitcoin, the largest cryptocurrency by market cap, just hit its all-time high price on Monday. My wife and I have owned Bitcoin since early 2017 and have added to our position over time. For those of you who have no idea what I’m talking about, here are a few key notes about Bitcoin. Bitcoin is
In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are having fun with Twitter’s “disputed claims.” In addition, the boys spend plenty of time talking about how “the vid” has accelerated major changes in content marketing and e-commerce media. ——
250: Special Thanksgiving Episode (Major Marketing Changes Accelerating) Read More »
I first met actor, writer and comedian John Cleese when he keynoted Content Marketing World 2015 (see image above). First off, the man is tall. I mean extremely tall. I felt like a small child standing next to him. Second, he’s brilliant. Last week my friend JK gave me John Cleese’s new book Creativity: a
Two Creative Strategies from John Cleese Read More »
