In this very special episode, Joe and Robert talk about Content Marketing World’s 10 year anniversary, the changes in content marketing, and what should happen to the industry. News stories include TikTok’s sale. Will it go through and when will that be? In addition, it looks like Google is going to bail out the […]
246: The Future of Content Marketing, TikTok and Football Read More »
Until putting this newsletter together, I had never heard of Nipsey Hussle (aka Ermias Joseph Asghedom). Shame on me. I found that Nipsey wasn’t just an amazing rapper, but a strategic entrepreneur. Among other things, he opened one of his “Marathon Clothing” stores in the Crenshaw commercial district because he wanted to invest in his
You Need an Exit Strategy…Pronto Read More »
In the early 2000s I worked at a business media company called Penton Media in downtown Cleveland, Ohio. For about a two-year stint, I reported to Mr. Bill Donohue. Bill was both a salesperson and entrepreneur. He snagged a nice exit when his magazines were purchased by Penton. Once acquired, he was given the title
Hope Is Not a Strategy Read More »
The TikTok/Oracle deal comes under scrutiny, but both Joe and Robert think the deal with absolutely go through, especially while TikTok’s numbers continue to grow. Facebook is getting in the email marketing business. Will they buy a business or consumer-side email marketing company, or go organic? The Taboola/Outbrain deal is off the table. The
245: Why the TikTok Deal Will Absolutely Happen Read More »
Facebook makes an announcement about curbing political ads, but still has a major problem with false organic content, as Russia again infiltrates the site. LEGO leverages user-generated content as new product development, while CVS launches a new media network. In rants and raves, Adweek buys Target Marketing and Publishing Executive, Facebook’s CMO resigns to
244: Facebook Cleans Up Political Ads…But that’s Not the Problem Read More »
In an interview last week, there was a question about consistency. For years, I’ve talked about consistency in frequency as being the most important thing to building a content-first business. For example, this enewsletter goes out every other Thursday and has for almost two years now. But in actuality, there are two parts of consistency.
Two Forms of Consistency and the Facebook Problem Read More »
I began my publishing career in 2000, reporting to a 30+ year publishing wizard named Jim McDermott. Jim taught me an incredible amount, both about publishing and about navigating internal politics. A few years later Jim was promoted to a new position. Before he left, he gave me an assignment. “Go see Don Schultz,” he
It’s About the Relationship, Not the Product Read More »
