In the early 2000s I worked at a business media company called Penton Media in downtown Cleveland, Ohio. For about a two-year stint, I reported to Mr. Bill Donohue. Bill was both a salesperson and entrepreneur. He snagged a nice exit when his magazines were purchased by Penton. Once acquired, he was given the title […]
Hope Is Not a Strategy Read More »
The TikTok/Oracle deal comes under scrutiny, but both Joe and Robert think the deal with absolutely go through, especially while TikTok’s numbers continue to grow. Facebook is getting in the email marketing business. Will they buy a business or consumer-side email marketing company, or go organic? The Taboola/Outbrain deal is off the table. The
245: Why the TikTok Deal Will Absolutely Happen Read More »
Facebook makes an announcement about curbing political ads, but still has a major problem with false organic content, as Russia again infiltrates the site. LEGO leverages user-generated content as new product development, while CVS launches a new media network. In rants and raves, Adweek buys Target Marketing and Publishing Executive, Facebook’s CMO resigns to
244: Facebook Cleans Up Political Ads…But that’s Not the Problem Read More »
In an interview last week, there was a question about consistency. For years, I’ve talked about consistency in frequency as being the most important thing to building a content-first business. For example, this enewsletter goes out every other Thursday and has for almost two years now. But in actuality, there are two parts of consistency.
Two Forms of Consistency and the Facebook Problem Read More »
I began my publishing career in 2000, reporting to a 30+ year publishing wizard named Jim McDermott. Jim taught me an incredible amount, both about publishing and about navigating internal politics. A few years later Jim was promoted to a new position. Before he left, he gave me an assignment. “Go see Don Schultz,” he
It’s About the Relationship, Not the Product Read More »
It’s easy to be negative about things. Since March, our world has been turned upside down (to say the least). Let’s change it up a bit. I present to you, the 100% positive issue of The Random Newsletter. I’ve been in the marketing/publishing world for over 20 years now. Over that time, it’s always been
4 Creative Content and Marketing Examples (you won’t be disappointed) Read More »
Major media companies from around the United States are divesting their real estate properties to right-size their business models. Washington Post pushes forward into native advertising territory as traditional advertising falters. Audio is even bigger than we thought it would be, while creators at TikTok don’t understand that they built their homes on rented
243: Rented Land and Native Advertising Disaster Read More »
