Almost all physical events are canceled for 2020. This means there will be a lot of innovation in the virtual events space. This also means a huge opportunity for a large tech brand to become the Netflix for business video content. The Girl Scouts are launching a new content brand called CircleAround. Both Joe […]
239: Who’s Going to Be the Netflix of Business Content? Read More »
I started my publishing career in 2000. Over the next seven years I worked with over 30 different media brands from a dozen different industries, welding to restaurants to HVAC. Maybe more than anything, I learned about the power of the subscriber. It was well known information inside the company that loyal subscribers were more
You Need a Subscriber Plan…Stat! Read More »
Continuing the acquisition movement, Adweek was purchased by Shamrock Capital Advisors. More to come? The boys will answer. Microsoft lays of 50 journalists, instead opting to use “computer robots.” Robert reviews what journalists need to do now to protect their jobs. And Nic Carter from Coindesk details a fascinating take on perhaps, in the
238: Is Your Social Media Your Property? Read More »
Media company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content marketing today. Joe Rogan signs with Spotify and Joe and Robert chiming in on who is the real winner. The White House is putting the smackdown on Twitter and social media regarding Twitter’s labeling
237: Chaos Creates Large Marketing Opportunity for Brands Read More »
A few days ago I chatted with a social media manager for a mid-sized software company. She was exhausted. She and her team were responsible for managing LinkedIn, Facebook, Twitter, Instagram and YouTube, as well as some smaller tests on Reddit, TikTok and Snapchat. Basically, their charge was to be everywhere their customers were, even
Time to Kill Your Social Media Channels? Read More »
In this episode of This Old Marketing… The New York Times reports that big tech such as Facebook and Google should pay media companies reparations for lost revenue. Joe and Robert think differently. The media business continues to kill itself due to a short-sighted revenue strategy. In other news, the Financial Times launches a
236: The Media Business Killed Itself Read More »
This week, I heard Kara Swisher from ReCode say that the COVID-19 pandemic isn’t changing trends, just accelerating what was already happening. A few minutes later, I heard Professor Scott Galloway from NYU Stern say the same thing on his podcast. It’s happening in grocery pick up and delivery. It’s happening with plant-based meat. And
Why Riot Games Is Out-Marketing You Read More »
