A few days ago I chatted with a social media manager for a mid-sized software company. She was exhausted. She and her team were responsible for managing LinkedIn, Facebook, Twitter, Instagram and YouTube, as well as some smaller tests on Reddit, TikTok and Snapchat. Basically, their charge was to be everywhere their customers were, even […]
Time to Kill Your Social Media Channels? Read More »
In this episode of This Old Marketing… The New York Times reports that big tech such as Facebook and Google should pay media companies reparations for lost revenue. Joe and Robert think differently. The media business continues to kill itself due to a short-sighted revenue strategy. In other news, the Financial Times launches a
236: The Media Business Killed Itself Read More »
This week, I heard Kara Swisher from ReCode say that the COVID-19 pandemic isn’t changing trends, just accelerating what was already happening. A few minutes later, I heard Professor Scott Galloway from NYU Stern say the same thing on his podcast. It’s happening in grocery pick up and delivery. It’s happening with plant-based meat. And
Why Riot Games Is Out-Marketing You Read More »
What do marketers do while we wait for a turnaround? Cosmo magazine details a number of key content marketing tactics that should be used by every enterprise, while Orbit Media offers 26 marketing ideas you could use now to get your house in order. Vayner Media continues an acquisition trend and there is a
235: Prepare for a Turnaround with these Marketing Tips Read More »
NOTE: Before you read the information below, I want you to know that I’m generally a very optimistic person. For example, I believe there are so many good things to come in the next three to five years. I believe that the economy in the next decade is going to flourish. I believe we’ll be
Success Later Means Dancing Now Read More »
In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to aggressively invest in marketing now and not cut back. In other news, Joe Biden and team (finally) launch an enewsletter and podcast program, while a few airlines announce the suspension of their print onboard magazines in response to the coronavirus. Then
234: Why Invest in Marketing Now (Before It’s Too Late) Read More »
My wife and I were watching the last 20 minutes of Angel Has Fallen on Netflix. We hardly ever watch full movies. We just pick the last part of a movie and watch the end. Go figure. In it, Morgan Freeman (the President) says this – It’s our moments of struggle that define us. I
Preparing for the Things that Will Be Different Read More »
