What do marketers do while we wait for a turnaround? Cosmo magazine details a number of key content marketing tactics that should be used by every enterprise, while Orbit Media offers 26 marketing ideas you could use now to get your house in order. Vayner Media continues an acquisition trend and there is a […]
235: Prepare for a Turnaround with these Marketing Tips Read More »
NOTE: Before you read the information below, I want you to know that I’m generally a very optimistic person. For example, I believe there are so many good things to come in the next three to five years. I believe that the economy in the next decade is going to flourish. I believe we’ll be
Success Later Means Dancing Now Read More »
In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to aggressively invest in marketing now and not cut back. In other news, Joe Biden and team (finally) launch an enewsletter and podcast program, while a few airlines announce the suspension of their print onboard magazines in response to the coronavirus. Then
234: Why Invest in Marketing Now (Before It’s Too Late) Read More »
My wife and I were watching the last 20 minutes of Angel Has Fallen on Netflix. We hardly ever watch full movies. We just pick the last part of a movie and watch the end. Go figure. In it, Morgan Freeman (the President) says this – It’s our moments of struggle that define us. I
Preparing for the Things that Will Be Different Read More »
Everything feels weird. Maybe you know the feeling. I live in Cleveland, Ohio, and we are all under “shelter in place” orders to prevent the spread of the COVID-19 virus. Of course, you are dealing with this as well…literally wherever you are at. What’s going on is tragic. People are dying, and will continue to
Are You Waiting It Out or Seizing the Day? Read More »
In this episode of #ThisOldMarketing, Joe and Robert discuss how the coronavirus COVID-19 is impacting media companies, specifically local media. Frankly, can they survive? What will be the model that replaces them? In other news, what can enterprise brands learn from the marketing of YouTube sensation Jo-Jo Siwa? Media and brand publishing partnerships are
233: Can Media Companies Survive Coronavirus? Read More »
A special episode of #ThisOldMarketing. In this episode, Joe and Robert discuss some big opportunities for marketers, especially in the acquisition space. —— Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.
232: What Marketers Need to Do During Lockdown [SPECIAL EPISODE] Read More »
