For episode #229 of #ThisOldMarketing, Joe and Robert lead off with a worthy rant on AdAge’s addition of a “content marketing” awards category, which really isn’t content marketing at all. Both Mailchimp and Salesforce purchase media properties, further proving that the boys’ prediction from the past is coming true – corporate brands are and […]
Salesforce, Mailchimp Buy Media Properties Read More »
In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King’s new “moldy burger” campaign. Facebook hires Reuters to do fact checking, and the boys argue about the real strategy behind the move. More and more “advertisers” are buying media companies and one article gives a
228: The Real Story Behind Facebook’s Fact-Checking Plan Read More »
After giving a keynote presentation a few weeks back, I had the chance to sit down with a marketer from a fairly large logistics company. This meeting was about how this marketer could target their audience more effectively with a content marketing approach. We ran through all the activities they were currently using to communicate
Marketers, Give Yourself Permission to Say No Read More »
On episode #227 of PNR’s This Old Marketing, Joe and Robert dissect the best and worst super bowl ads of 2020. In other news, the creation of less content is actually a winning strategy of successful online publishers, while Warren Buffett leaves the newspaper media industry…or does he? There were a slew of M&A
227: Ranking the Best & Worst Super Bowl Ads of 2020 Read More »
So, another Super Bowl is here. For those advertising during the Super Bowl, the average 30 second spot will cost approximately $5.25 million dollars to reach over 100 million viewers worldwide. For those counting, that’s $175,000 per second. What if, instead of buying that $5 million dollar ad spot (which doesn’t include the cost of
Here’s the Marketing You Can Buy with a Super Bowl Ad Read More »
In episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing report by the World Economic Forum on the future of jobs. In it, the WEF predict that sales, marketing and content jobs will be among the most plentiful. In other news, the death of the cookie (as declared by Google) is big news
226: Content Jobs Among Biggest Growth Area Per World Economic Forum Read More »
Every few years I re-read Disney War by James Stewart (it’s one of my all-time favorites) about the rise and fall of Disney. The majority of the book focuses on the Michael Eisner years, just after Eisner became CEO of Disney in 1984. Like him or not, he brought about a much-needed change in culture
Do We Have to Create Art? Read More »
