Every few years I re-read Disney War by James Stewart (it’s one of my all-time favorites) about the rise and fall of Disney. The majority of the book focuses on the Michael Eisner years, just after Eisner became CEO of Disney in 1984. Like him or not, he brought about a much-needed change in culture […]
Do We Have to Create Art? Read More »
In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a “move” away from smartphone usage will hurt digital ads (uh, not really). Facebook says it will ban artificial intelligence “deepfakes,” but will it make a difference since Facebook isn’t changing its policy on
225: Coca-Cola Reverts Back to CMO Role. Does It Matter? Read More »
I’ve had a chance over the past few weeks to talk to many people about their plans for 2020. In most cases, people are feeling overwhelmed in a chaotic world. They are having a hard time grasping meaning with so much going on around them. Do you feel this way? I know I do sometimes.
This Time-Tracking Activity Could Save Your Life Read More »
Yes! It’s the annual #ThisOldMarketing predictions episode. This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless). This year’s marketing predictions include: Less Content and Simplicity to Drive Marketing Strategy in 2020 (Joe). Brand Journalism (or Content Marketing) is pushed forward by
224: 8 Big Content Marketing Predictions for 2020 Read More »
Making resolutions can be daunting. To be “resolute” one has to stand firm…and back up a decision either to do, or not do, something of importance. Heavy stuff in my opinion. Most of us (at least as resolutions go) don’t last the entire year. I’m all for resolutions, both in business and on the personal
Plan On Saving Time or Money in 2020? Here’s Why There’s Only One Right Answer Read More »
In this episode #223 of #ThisOldMarketing, Joe and Robert go inside Peloton…discussing the ad, the aftermath and what might happen to the brand in the future. Robert believes many mistakes were made, but the public’s reaction was a pure over-reaction. Joe thinks that we can’t judge the outcome until the next quarter’s results are
223: Can Marketers Learn Anything from the Peloton Fiasco? Read More »
Actor and comedian Jerrod Carmichael eats scrambled eggs with blueberries and almonds for breakfast almost every morning. Why? He likes it and it’s one less thing to think about. Sometimes he mixes in walnuts, but that’s as crazy as it gets. Almost everyone knows about Steve Jobs wearing the exact same wardrobe each day, which
How to Be More Creative in One Easy Step Read More »
