In episode #217 of #ThisOldMarketing, Joe and Robert first discuss Disney CEO Bob Iger’s statement that if Steve Jobs were still alive, Apple and Disney would be one company. Let’s all just pause right to ponder that possibility. Then the boys dissect the new Recur network from ProfitWell…discussing the good, the bad and the […]
217: How to Launch a Show Network the Right (and Wrong) Way Read More »
Content Marketing World 2019 Speaker Party (taken September 3, 2019) Last week was the 9th Annual Content Marketing World, held again in my home city Cleveland, Ohio. It’s hard not to get nostalgic about the event. Almost 4,000 attend this event every year, coming from well over 60 different countries (as well as every
This One Thing Made All the Difference (Yes, It’s about Events) Read More »
In episode 216 of #ThisOldMarketing, Joe and Robert discuss the trend that more and more searches on mobile and desktop end without a click. In the future will the website, as we know it, cease to exist? In other news, the boys elaborate on how audio content and podcasts still may be the best
216: Is Google Killing the Website? Read More »
I recently sat in a marketing meeting with one of the largest producers of consumer goods in the world. The discussion centered on building audiences through content in various markets. In some of the markets, the company already had a solid content platform built. In others, there was nothing on the horizon. The plan being
Acquiring Content Marketing: How to Buy Instead of Building Read More »
In episode 215 of #ThisOldMarketing, Joe and Robert discuss Twitter’s decision to ban “state-run” media and how this will, effectively, lead to a huge change in how content is published on social media. Social media sites, like Facebook and YouTube, know their biggest liability is the created content on their platform. We are just now
215: The End of Social Media As We Know It Read More »
Not surprisingly, Greenland has been the subject of many conversations this week. It seems everyone has an opinion on the matter. In my reading, I was surprised to find out that purchasing a sovereign territory was rather commonplace before World War I. The last occurrence came in 1917 when the US Virgin Islands were purchased from
Your Own Personal Greenland Read More »
The last two weeks I’ve spent 40 hours working on my keynote for Content Marketing World (September 3-6 in Cleveland). It’s the opening keynote, and I have 30 minutes to give the audience of four thousand something of value. The good news? The initial draft PowerPoint is complete. The bad news? I have 97 slides and the
Marketing with Pulizzi-Colored Glasses Read More »
