Author name: JP-aDmin

214: Brand Marketers (Hopefully) Starting to Sniff Acquisition Opportunities

In episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties. Procter & Gamble (P&G) is growing like crazy but spending less on advertising than ever before. The boys think they know the reason, including help from Home Made Simple. More B2B […]

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Predicting Happiness

A few weeks back I read The Algebra of Happiness by Scott Galloway. It’s a good book. I recommend it, but if you’re skeptical, just listen to this one-hour podcast interview with Scott on the James Altucher show. Here are just a few things that I found interesting: Scott says that telling kids to follow their passion as career

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213: Content Brands Launching Everywhere While Audio Marketing Blooms

In episode 213 of #ThisOldMarketing, Joe and Robert discuss the death of influencer marketing, which isn’t dead at all…just changing. Two big brands, Outdoor Voice and Staples, launch content brands The Recreationalist and Worklife. The opportunities in voice marketing have never been better. Audiobooks are growing at 25 percent and Alexa devices count more than 100 million, yet there are very few Alexa

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What Really Turned Apple Around

In 1997 Apple, the company, was floundering. Losing billions and lacking any clear direction, the once high-flying stock sunk (on a split-adjusted basis) below a dollar per share. Every analyst left Apple for dead. In July of that year, Apple fired their CEO and named Steve Jobs (recently back with the company after Apple acquired NeXT) interim

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212: The Genesis Planet Episode

 Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it. Then the boys go in-depth about the opportunities in print media and the increasingly complex role of the CMO. The news concludes with a heated discussion about brand purpose (check out as

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