The easiest way to build a loyal audience is to become the leading informational expert in your industry niche. This, by the way, is really hard to do. It takes years, sometimes decades, to publish enough consistently amazing information to build a loyal and trusting audience. How can you shorten the time in making this […]
Create Your Own Content Category – #64 Read More »
My friends Becky and Marc turned me on to a new podcast called Smartless starring Jason Bateman, Sean Hayes and Will Arnett. I’ve listened to five episodes so far. It’s a great break from all my Bitcoin podcasts. The premise is interesting. Each week either Jason, Sean or Will bring on a surprise guest that
The Smartless Podcast and Taking Control Back – #63 Read More »
It doesn’t matter what industry entrepreneurs are in, what country they live in, or how many people are involved in the business. One thing is for sure: they almost always lack an exit strategy. Maybe you think you don’t need one. Perhaps you want to leave the business to your kids when you pass. Perhaps
What’s Your Exit Strategy – #62 Read More »
It’s been exactly a year since my friend and mentor Don Schultz passed away. He was 86. If you don’t know about Don, you should look him up. He’s known as the father of integrated marketing, writing multiple books on the topic and teaching at Northwestern for decades. Note: the picture above was taken in
How Do You Compete? – #61 Read More »
I’m writing this on Wednesday morning, the 19th of May. In three hours, I have a virtual presentation with a local chamber of commerce about my entrepreneurial journey. I don’t give presentations like this often. Almost all my speeches are about content marketing or Content Inc. But it’s a good change of pace. The presentation
3 Game-Changing Life Hacks – #60 Read More »
When thinking about today’s Random newsletter topic, I was going to write about something entirely different. But then I thought – hey, these are my people. This is the group I need to work these thoughts through with. So, I’m venting here in the hopes that a) you’ll find it somewhat interesting and b) you’ll
A Creator Coin Strategy – #59 Read More »
Random subscriber Mark Boepple from Next New Customer sent me this Wall Street Journal article called “When to Invest In a Stupid Idea.” The author, Andy Kessler, summarizes the article like this: My advice is always to invest in the fog. When everyone else is incredulous, look for scale. Usually, no one else can see
Why Print Will Make a Comeback in 2022 (and two other trends) – #58 Read More »
