It’s been exactly a year since my friend and mentor Don Schultz passed away. He was 86. If you don’t know about Don, you should look him up. He’s known as the father of integrated marketing, writing multiple books on the topic and teaching at Northwestern for decades. Note: the picture above was taken in […]
How Do You Compete? – #61 Read More »
I’m writing this on Wednesday morning, the 19th of May. In three hours, I have a virtual presentation with a local chamber of commerce about my entrepreneurial journey. I don’t give presentations like this often. Almost all my speeches are about content marketing or Content Inc. But it’s a good change of pace. The presentation
3 Game-Changing Life Hacks – #60 Read More »
When thinking about today’s Random newsletter topic, I was going to write about something entirely different. But then I thought – hey, these are my people. This is the group I need to work these thoughts through with. So, I’m venting here in the hopes that a) you’ll find it somewhat interesting and b) you’ll
A Creator Coin Strategy – #59 Read More »
Random subscriber Mark Boepple from Next New Customer sent me this Wall Street Journal article called “When to Invest In a Stupid Idea.” The author, Andy Kessler, summarizes the article like this: My advice is always to invest in the fog. When everyone else is incredulous, look for scale. Usually, no one else can see
Why Print Will Make a Comeback in 2022 (and two other trends) – #58 Read More »
Like many, I left Topps, the trading card company, for dead. I mean, who collects baseball cards anymore? By the way, I have about a thousand Albert Belle cards for sale if you want them. Well, I was wrong. Incredibly wrong. The collectibles market is as hot as I’ve ever seen it (and not just
Collectibles Are Going Bananas Read More »
Earlier this week, Sara Fischer from Axios reported that Facebook will soon begin testing on a new, paid platform for independent writers. What does this mean? According to Fischer, the platform includes tools for journalists to build actual websites, in addition to newsletters. She also says that Facebook will underwrite some writers to help get
Run Away from Facebook’s Creator Program Read More »
Creator Coins: The Next NFTs? First…the setup. I’m going to take you back to the year 2020. Specifically, the month of March. I was working on the follow up to my first novel, The Will to Die. After spending 20 years in marketing and publishing, I planned on becoming a full-time novelist. That’s right. I
Creator Coins: Why I’m Bullish Read More »
