When Content Marketing Institute (CMI), the company my wife and I started in 2007, began to take off in 2011, we received a lot of credit for its originality. Except, that the entire concept wasn’t even close to being original. I’ll come back to this example in a second. But, for now, let’s talk about […]
Stop Trying to Be Original. Recombine. Read More »
I grew up in the magazine business back in 2000. At that time, most of our revenues came from print advertising, later evolving into digital advertising and sponsorships. Regardless, the idea was the same…companies were paying us to get in front of our audiences. It all seems fine and good, right? Well, only until you
Advertising Is Killing Society. It Doesn’t Have To Read More »
I love Queen. I remember the first time I heard Another One Bites the Dust. I was seven-years-old and my life was changed. Then I listened to Bohemian Rhapsody. Wow. Queen could, arguably, be the greatest Rock band of all time. But how did they do it? Earlier this week I watched The Show Must
Queen and Audience-Building Strategies that Work Read More »
First…Consistency New York Times Journalist Brent Staples, a Pulitzer Prize winner for his coverage on race relations, has been writing about U.S. Military base names for years. Two days before George Floyd was killed, Staples published another editorial piece on the military issue, entitled, Why Does the U.S. Military Celebrate White Supremacy? In it, Staples
Consistency and The Hook. Do You Have These? Read More »
I started my publishing career in 2000. Over the next seven years I worked with over 30 different media brands from a dozen different industries, welding to restaurants to HVAC. Maybe more than anything, I learned about the power of the subscriber. It was well known information inside the company that loyal subscribers were more
You Need a Subscriber Plan…Stat! Read More »
A few days ago I chatted with a social media manager for a mid-sized software company. She was exhausted. She and her team were responsible for managing LinkedIn, Facebook, Twitter, Instagram and YouTube, as well as some smaller tests on Reddit, TikTok and Snapchat. Basically, their charge was to be everywhere their customers were, even
Time to Kill Your Social Media Channels? Read More »
This week, I heard Kara Swisher from ReCode say that the COVID-19 pandemic isn’t changing trends, just accelerating what was already happening. A few minutes later, I heard Professor Scott Galloway from NYU Stern say the same thing on his podcast. It’s happening in grocery pick up and delivery. It’s happening with plant-based meat. And
Why Riot Games Is Out-Marketing You Read More »
