What a crazy year! For me, it started out amazing. After publishing six marketing/business books, I released my first novel in March of this year. The book launch party (March 9, 2020) for The Will to Die was my last public appearance. The next week nearly everything shut down. The book did well. Hit a few […]
The 12 Best Articles of 2020 Read More »
For obvious reasons, I’ve been thinking a lot about 2021. My expectation is that 2021 will be my best year on earth, but I generally feel that way about every upcoming year. On Monday I watched the Beastie Boys documentary on Apple TV+. I was 13 years old when “Fight for Your Right…” was released.
9 Success Strategies for 2021 Read More »
Bitcoin, the largest cryptocurrency by market cap, just hit its all-time high price on Monday. My wife and I have owned Bitcoin since early 2017 and have added to our position over time. For those of you who have no idea what I’m talking about, here are a few key notes about Bitcoin. Bitcoin is
I first met actor, writer and comedian John Cleese when he keynoted Content Marketing World 2015 (see image above). First off, the man is tall. I mean extremely tall. I felt like a small child standing next to him. Second, he’s brilliant. Last week my friend JK gave me John Cleese’s new book Creativity: a
Two Creative Strategies from John Cleese Read More »
As you know, I’m big on exit strategies. I found an excellent example of one in the Reed Hastings and Erin Meyer book, No Rules Rules: Netflix and the Culture of Reinvention. Except this time, it was a failed exit strategy that made Netflix successful. In the year 2000, Netflix was a tiny two-year-old startup
Netflix and the Best Failed Exit Strategy Ever Read More »
Last week I turned in the final manuscript for Content Inc. (version two). I’m really excited about it, mostly because the interviews were amazing and I feel the model is correct now (I thought the last one was correct as well…this one is just better). Also, The Wall Street Journal found that there are more
Content Marketing: How Long to Get to Five-Million-Dollars? Read More »
Until putting this newsletter together, I had never heard of Nipsey Hussle (aka Ermias Joseph Asghedom). Shame on me. I found that Nipsey wasn’t just an amazing rapper, but a strategic entrepreneur. Among other things, he opened one of his “Marathon Clothing” stores in the Crenshaw commercial district because he wanted to invest in his
You Need an Exit Strategy…Pronto Read More »
