One of my first custom publishing sales calls happened when visiting Carrier Corporation, the HVAC manufacturer, in Syracuse, New York (Summer, 2001). I was pitching them on a special 100th Anniversary Issue to commemorate 100 years since Willis Carrier invented the air conditioner. They executed on the idea, but didn’t use us for the services. […]
21 Questions to Save Marketing from Bad Execution Read More »
Annual LCA Golf Outing…regular shenanigans with my three best friends (taken September 7, 2019) Part of my Content Marketing World 2019 keynote focused on the end of social media as we know it (here are the slides if you are interested…this particular section starts at slide 57). I’m pretty much obsessed with the concept.
Start Getting Concerned about Social Media Read More »
Content Marketing World 2019 Speaker Party (taken September 3, 2019) Last week was the 9th Annual Content Marketing World, held again in my home city Cleveland, Ohio. It’s hard not to get nostalgic about the event. Almost 4,000 attend this event every year, coming from well over 60 different countries (as well as every
This One Thing Made All the Difference (Yes, It’s about Events) Read More »
I recently sat in a marketing meeting with one of the largest producers of consumer goods in the world. The discussion centered on building audiences through content in various markets. In some of the markets, the company already had a solid content platform built. In others, there was nothing on the horizon. The plan being
Acquiring Content Marketing: How to Buy Instead of Building Read More »
Not surprisingly, Greenland has been the subject of many conversations this week. It seems everyone has an opinion on the matter. In my reading, I was surprised to find out that purchasing a sovereign territory was rather commonplace before World War I. The last occurrence came in 1917 when the US Virgin Islands were purchased from
Your Own Personal Greenland Read More »
The last two weeks I’ve spent 40 hours working on my keynote for Content Marketing World (September 3-6 in Cleveland). It’s the opening keynote, and I have 30 minutes to give the audience of four thousand something of value. The good news? The initial draft PowerPoint is complete. The bad news? I have 97 slides and the
Marketing with Pulizzi-Colored Glasses Read More »
A few weeks back I read The Algebra of Happiness by Scott Galloway. It’s a good book. I recommend it, but if you’re skeptical, just listen to this one-hour podcast interview with Scott on the James Altucher show. Here are just a few things that I found interesting: Scott says that telling kids to follow their passion as career
Predicting Happiness Read More »
