Robert Rose and I put forth (again) our annual predictions of what we believe will happen in content, marketing and media in 2024. You can catch the entire This Old Marketing predictions episode here. My friend Dennis Shaio did a deep dive into our predictions, and even had ChatGPT grade them. Robert received higher grades (of course), but […]
2024 Predictions (Plus My Top-20 Movies to Watch) Read More »
Are You Useful? Several subscribers to this newsletter recommended I read the new book by Arnold Schwarzenegger called Be Useful: Seven Tools for Life. I absolutely loved Arnold’s Netflix documentary, so I immediately downloaded the audiobook for Be Useful and listened to it on my outdoor runs. Overall, I enjoyed the book. While the concepts aren’t new (Arnold says
9 Actions to Take Before 2024 Drops Read More »
The Complete Rundown at OpenAI I’ve spent the past few weeks in AI content purgatory. The week of Thanksgiving, Robert and I recorded, and then re-recorded the This Old Marketing podcast as the struggle for OpenAI went down in real time. You can listen here. If you are interested in what happened at the most important
Last Week’s AI Soap Opera: Everything You Need to Know Read More »
Last week I attended an event in Las Vegas called 20books (renamed Author Nation for 2024). I came away inspired. As an author of eight books (seven business books and one novel), I was able to speak and listen to authors in multiple fiction genres who have published 20, 50, even 200 books. Some of these authors were cranking
Killer Content Productivity Tips Read More »
My new website is complete. Special thanks to Michelle Martello from Minima Designs for such a bang-up job. We made a few significant changes and I wanted to share some detail on the what and why. 1. Get rid of the “Bob Dole” problem. Most personal websites are written in the third person. My previous website was “Joe
The Website in Year 2024 Read More »
Need Some Assistance Our next big Orange Effect Foundation fundraiser, A Night at the Races, is November 3rd. Not in the area and can’t make it? No worries. You can still support the cause! All the horses for the 10 races (that’s 100 horses) need names. For $20, you can name a horse. Just click on this
Who wins? John Mulaney or Louis CK Read More »
CEX – Save the Date We just announced the dates for Creator Economy Expo 2024. The event for expert content creators will happen in Cleveland (of course) at the Renaissance Hotel Cleveland, May 5th to 7th. I’m super excited about the venue this year. The Renaissance has been in heavy remodeling mode for the past year, and
The Missing In-Person Experience Read More »
