Last week I attended an event in Las Vegas called 20books (renamed Author Nation for 2024). I came away inspired. As an author of eight books (seven business books and one novel), I was able to speak and listen to authors in multiple fiction genres who have published 20, 50, even 200 books. Some of these authors were cranking […]
Killer Content Productivity Tips Read More »
My new website is complete. Special thanks to Michelle Martello from Minima Designs for such a bang-up job. We made a few significant changes and I wanted to share some detail on the what and why. 1. Get rid of the “Bob Dole” problem. Most personal websites are written in the third person. My previous website was “Joe
The Website in Year 2024 Read More »
Need Some Assistance Our next big Orange Effect Foundation fundraiser, A Night at the Races, is November 3rd. Not in the area and can’t make it? No worries. You can still support the cause! All the horses for the 10 races (that’s 100 horses) need names. For $20, you can name a horse. Just click on this
Who wins? John Mulaney or Louis CK Read More »
CEX – Save the Date We just announced the dates for Creator Economy Expo 2024. The event for expert content creators will happen in Cleveland (of course) at the Renaissance Hotel Cleveland, May 5th to 7th. I’m super excited about the venue this year. The Renaissance has been in heavy remodeling mode for the past year, and
The Missing In-Person Experience Read More »
Opening Thoughts It’s been an interesting couple weeks. The previous Sunday I was able to see the Cleveland Browns win a home opener (first time since 2004). Then, this last Monday, I saw a devastating injury to the greatest running back I’ve ever seen play (Nick Chubb). My heart is still hurting about that. A
How to Properly Quit Your Job Read More »
Opening Thoughts As I write this, it’s two days after Labor Day. Always a strange feeling not to be at an event. For pretty much 10 years, Content Marketing World (the event we launched in 2011 and then sold in 2016) happened on Labor Day week. So, having this week “off” is odd at best.
What I Learned In Nantucket Read More »
On the most recent episode of This Old Marketing, my weekly content and marketing news podcast with Robert Rose, we talked quite a bit about fake content. Among other things, we covered how AI-generated books are everywhere on sites like Amazon and Goodreads. Btw, Amazon owns Goodreads. Basically, these AI books are being created and then
A Big Amazon Problem – #119 Read More »
