This Old Marketing Podcast with Joe Pulizzi and Robert Rose

Content Marketing = More Marketing, Less Content (269)

In this week’s news, Neutrogena and Old Spice release the details on the creation of their internal brand studios. Is this Marriott all over again or something different? The answer is in promotion and audience building. More acquisitions are in the works, as friend of #ThisOldMarketing Jay Acunzo sells his podcast. Are more to […]

Content Marketing = More Marketing, Less Content (269) Read More »

Guess What? Advertising Is Rising (and Growing) (268)

Is the biggest part of a paid advertising budget with influencers now? The boys think not. Science seems to think that the web can survive without advertising. If so, there are huge opportunities for ungated media sites. And…it really doesn’t matter what browser you advertise on. In social audio news, Discord launches their own

Guess What? Advertising Is Rising (and Growing) (268) Read More »

DraftKings Develops Content Marketing Playbook (267)

DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies. The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it. The boys also discuss a rather

DraftKings Develops Content Marketing Playbook (267) Read More »

Clubhouse Worth $20 Billion? (266)

Well, there’s a new Facebook data leak, and Facebook is blaming users instead of taking responsibility. The good news? Facebook is updating their feeds so you can have more of what you want. Will it matter? Probably not. Clubhouse, the social audio unicorn, is now speculated at being worth $4 billion dollars. Robert thinks

Clubhouse Worth $20 Billion? (266) Read More »

LinkedIn & Spotify Get Into Social Audio Game (265)

I know, it’s hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea. The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their

LinkedIn & Spotify Get Into Social Audio Game (265) Read More »

Yahoo Plus Nothing While MEL Goes Belly Up (264)

In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is “ouch.” Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work. The New York Times puts down its virtual foot on reporter side gigs. The boys wonder how that happened. And finally,

Yahoo Plus Nothing While MEL Goes Belly Up (264) Read More »

Charmin’s NFT Jumps the Shark (263)

The Oscars are back and guess what? Netflix absolutely crushed it (and yes, we called it years ago). Facebook is launched a new creator model for writers and journalists that is truly seductive, and will work for inhibiting creators from developing out their own platforms. In NFT land, Charmin has developed an NFT(P) that

Charmin’s NFT Jumps the Shark (263) Read More »