This Old Marketing Podcast with Joe Pulizzi and Robert Rose - Page 5 of 12

249: Beyonce, New York Times and Morning Brew (Oh my!)

Morning Brew sells its email subscription juggernaut for $75 million, building the email newsletter model for all the follow. The New York Times digital subscription business goes boom boom, while text-to-speech is the next big thing you’ve never “heard” of. And Beyonce decides to form a huge content partnership with Peloton instead of being […]

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248: The Greatest Marketing Predictions Episode Ever (2021 version)

Yes, the big marketing predictions episode if finally here. Joe and Robert answer: – What will happen to the martech industry? – What big names will be bought and sold in 2021? – Who wins in content marketing…and who loses? – What does the future of in-person events look like? And don’t worry…they cover

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247: Why Netflix Would Buy AMC (and why that’s important)

The boys kick off the show with highlights from the just finished Content Marketing World 2020. The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Netflix owns it. An AMC purchase (who might run out of cash by the end of the year) could be

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246: The Future of Content Marketing, TikTok and Football

In this very special episode, Joe and Robert talk about Content Marketing World’s 10 year anniversary, the changes in content marketing, and what should happen to the industry. News stories include TikTok’s sale. Will it go through and when will that be? In addition, it looks like Google is going to bail out the

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245: Why the TikTok Deal Will Absolutely Happen

The TikTok/Oracle deal comes under scrutiny, but both Joe and Robert think the deal with absolutely go through, especially while TikTok’s numbers continue to grow. Facebook is getting in the email marketing business. Will they buy a business or consumer-side email marketing company, or go organic? The Taboola/Outbrain deal is off the table. The

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