This Old Marketing Podcast with Joe Pulizzi and Robert Rose - Page 6 of 12

244: Facebook Cleans Up Political Ads…But that’s Not the Problem

Facebook makes an announcement about curbing political ads, but still has a major problem with false organic content, as Russia again infiltrates the site. LEGO leverages user-generated content as new product development, while CVS launches a new media network. In rants and raves, Adweek buys Target Marketing and Publishing Executive, Facebook’s CMO resigns to […]

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243: Rented Land and Native Advertising Disaster

Major media companies from around the United States are divesting their real estate properties to right-size their business models. Washington Post pushes forward into native advertising territory as traditional advertising falters. Audio is even bigger than we thought it would be, while creators at TikTok don’t understand that they built their homes on rented

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242: TikTok, the Nike Ad and Surprising Acquisitions

First, watch the Nike ad if you haven’t. Required watching. TikTok was in the news this week, with a crazy deal in progress with Microsoft. In other news, Industry Dive purchased Newscred’s content marketing studio business, while Digiday finds that branded content and native advertising spending is on a downward trend. Freightwaves media business

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241: Double Down or Diversify? That Is the Question

While Coca-Cola begins killing zombie brands in favor of old standbys, companies like The New York Times are diversifying like crazy. Who’s right? Carnage is hitting digital media during the pandemic, affecting publishers just when they started to turn the corner, while content marketing, according to ANA research, is beginning to boom. Joe raves

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240: Social Media Is Out to Destroy Us

Facebook was under fire this week for possibly spreading hate speech and misinformation (what’s new?). Some people think Zuckerberg should be out. At the same time, TikTok may possibly be forced out of the United States as concern of Chinese data tampering persists. In other news, Lululemon buys Mirror in a content/technology deal that

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