This Old Marketing Podcast with Joe Pulizzi and Robert Rose
In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to aggressively invest in marketing now and not cut back. In other news, Joe Biden and team (finally) launch an enewsletter and podcast program, while a few airlines announce the suspension of their print onboard magazines in response to the coronavirus. Then […]
234: Why Invest in Marketing Now (Before It’s Too Late) Read More »
In this episode of #ThisOldMarketing, Joe and Robert discuss how the coronavirus COVID-19 is impacting media companies, specifically local media. Frankly, can they survive? What will be the model that replaces them? In other news, what can enterprise brands learn from the marketing of YouTube sensation Jo-Jo Siwa? Media and brand publishing partnerships are
233: Can Media Companies Survive Coronavirus? Read More »
A special episode of #ThisOldMarketing. In this episode, Joe and Robert discuss some big opportunities for marketers, especially in the acquisition space. —— Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.
232: What Marketers Need to Do During Lockdown [SPECIAL EPISODE] Read More »
Joe and Robert discuss a corona virus (COVID-19) week of news in marketing, trying to make sense of what’s next. Corona virus coverage gives major publishers a huge lift in traffic, bringing in pay-wall and advertising questions. In other news, a strange report claimed that now is the time for Apple to buy Disney.
231: Making Sense of a Crazy Week…plus Could Apple Buy Disney? Read More »
In this special episode of #ThisOldMarketing, Joe and Robert discuss the new reality in front of marketers today in dealing with the COVID-19 virus. Topics discussed include a focus on loyalty marketing, the opportunities available that weren’t just a few days ago, and how planning is critical. —— Subscribe to PNR: This Old Marketing
230: Marketing at a Social Distance [SPECIAL EPISODE] Read More »
For episode #229 of #ThisOldMarketing, Joe and Robert lead off with a worthy rant on AdAge’s addition of a “content marketing” awards category, which really isn’t content marketing at all. Both Mailchimp and Salesforce purchase media properties, further proving that the boys’ prediction from the past is coming true – corporate brands are and
Salesforce, Mailchimp Buy Media Properties Read More »
In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King’s new “moldy burger” campaign. Facebook hires Reuters to do fact checking, and the boys argue about the real strategy behind the move. More and more “advertisers” are buying media companies and one article gives a
228: The Real Story Behind Facebook’s Fact-Checking Plan Read More »
