This Old Marketing Podcast with Joe Pulizzi and Robert Rose
On episode #227 of PNR’s This Old Marketing, Joe and Robert dissect the best and worst super bowl ads of 2020. In other news, the creation of less content is actually a winning strategy of successful online publishers, while Warren Buffett leaves the newspaper media industry…or does he? There were a slew of M&A […]
227: Ranking the Best & Worst Super Bowl Ads of 2020 Read More »
In episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing report by the World Economic Forum on the future of jobs. In it, the WEF predict that sales, marketing and content jobs will be among the most plentiful. In other news, the death of the cookie (as declared by Google) is big news
226: Content Jobs Among Biggest Growth Area Per World Economic Forum Read More »
In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a “move” away from smartphone usage will hurt digital ads (uh, not really). Facebook says it will ban artificial intelligence “deepfakes,” but will it make a difference since Facebook isn’t changing its policy on
225: Coca-Cola Reverts Back to CMO Role. Does It Matter? Read More »
Yes! It’s the annual #ThisOldMarketing predictions episode. This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless). This year’s marketing predictions include: Less Content and Simplicity to Drive Marketing Strategy in 2020 (Joe). Brand Journalism (or Content Marketing) is pushed forward by
224: 8 Big Content Marketing Predictions for 2020 Read More »
In this episode #223 of #ThisOldMarketing, Joe and Robert go inside Peloton…discussing the ad, the aftermath and what might happen to the brand in the future. Robert believes many mistakes were made, but the public’s reaction was a pure over-reaction. Joe thinks that we can’t judge the outcome until the next quarter’s results are
223: Can Marketers Learn Anything from the Peloton Fiasco? Read More »
In this very special #222 bonus episode of This Old Marketing, Joe and Robert take requests from Twitter. What could go wrong? Alberto Gomez (@albermoire) asked Joe and Robert about their biggest failures. Since the boys only had an hour, they decided to cover just a few of the many, many failures in their
222: Our Biggest Failures BONUS Episode + Even More Failures Read More »
In episode 221 of #ThisOldMarketing, Joe and Robert unpack Disney’s launch of Disney+, including first-day tech issues, adding 10 million users, and a huge stock market push to record levels. Further into the show, Robert unpacks the current marketing bubble: online advertising (H/T @karlyeh721), and how everything can be proven to work if you
221: Marketing Always Works (If You Leave Out Certain Data) Read More »
